30 Black-Owned Skincare Brands to Elevate Your Beauty Routine

While it's important to support Black-owned businesses during Black History Month and throughout the entire year, in the beauty industry, Black-owned brands have a lot to offer in terms of natural ingredients, hardworking products, and formulas that cater to melanated skin concerns. Many of these businesses make an impact far beyond their products, whether they give back to their community or support mental health initiatives.

From shea butter moisturizers and men’s shaving products formulated for coarse hair, Black creators are at the forefront of the industry, putting beauty products into the market that work for everyone, regardless of ethnicity. Black beauty founders are not just making moisturizers and serums: They also have developed high-end LED masks, exfoliating tools and specialized razors.

Black celebrities like Rihanna and Venus Williams have invested time and effort into the skincare and beauty space by launching major companies with tried-and-true products. But there are also independent smaller brands that have made a large footprint in a short amount of time, with unique focuses on sustainability, science-backed formulas and spirituality. To highlight some of these unique brands, we’ve compiled a list of the most popular Black-owned skincare lines, as well as a few you may not have heard of, that will quickly become an irreplaceable part of your self-care routines. Discover all of our favorites below.