42 Life-Changing Beauty Products I Discovered in My 30s

·6 min read

Forty-two may seem like a lot of beauty products to have discovered in my 30s, but I should point out that I turned 30 seven years ago, so that's a lot of time to try beauty products, especially when you're a Who What Wear editor. While I was certainly interested in beauty in my 20s, my best product discoveries have undoubtedly happened in my 30s, as I've grown more and more invested in protecting, improving, and enhancing my skin, hair, and nails as they age.

As I approach my 37th birthday, I'm proud to say that my skin is the best it's ever been and my makeup routine is the quickest it's ever been. Through plenty of trial and error in my 36.9 years, I've discovered dozens of products that I'm sticking with for the long term. Ahead, shop them for yourself so that you can start reaping the beauty benefits too.

U Beauty Resurfacing Compound ($148)

Whenever I use this does-it-all serum at night, my skin has a post-facial glow the next morning.

Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment ($52)

The rumors are true: This skin-perfecting cream is worth every penny.

Versed The Shortcut Overnight Facial ($20)

I'm constantly amazed by how gentle (and affordable) this brightening peel is.

Tom Ford Eye Color Quad Eyeshadow Palette in Nude Dip ($88)

If you've been looking for the perfect everyday eye shadow palette, you can stop now.

Summer Fridays Cloud Dew Oil-Free Gel Cream Moisturizer ($42)

This is the loveliest moisturizer for warm weather, hands down.

Tower 28 Beauty ShineOn Milky Lip Jelly Gloss in Cashew ($14)

This TikTok-famous gloss is one of the best I've come across in my 30s.

Nuface Mini Facial Toning Device ($199)

I don't use a ton of devices but I, like many others, swear by Nuface and its anti-aging microcurrents .

Vintner's Daughter Active Botanical Serum ($185)

I don't have a whole lot to say about this serum that hasn't already been said. Just try it—it's epic.

Tatcha Violet-C Brightening Serum ($88)

There are a lot of vitamin C serums to choose from, but this one's my favorite.

Renée Rouleau Triple Berry Smoothing Peel ($89)

This pro-strength peel exfoliates the dullness away to reveal nothing but glowing skin.

Tata Harper Regenerating Cleanser ($84)

I've quickly learned why people are obsessed with this gentle daily exfoliator.

Shani Darden Retinol Reform ($88)

This is the first retinol my sensitive skin can actually tolerate.

Merit The Minimalist ($38)

When I'm short on time, I reach for this lovely foundation and concealer in one.

SunUV Gel UV Nail Lamp ($40)

There's no replacement for a trip to the nail salon for a gel manicure, but this comes close.

Nars Soft Matte Complete Concealer ($30)

After years of buying a concealer that cost nearly $100, I've switched to this—and it's just as good.

Sunday Riley C.E.O Glow Vitamin C + Turmeric Face Oil ($80)

This is the only face oil I'll use pre-makeup.

Neubrow Brow Enhancing Serum ($100)

Meet your ticket to full, beautiful brows.

Superegg Gentle Elements Cleanser ($34)

A face cleanser that moisturizes and removes makeup this well in one pass is a rare find.

Byredo Gypsy Water Eau de Parfum ($190)

I can't believe it took me so long to discover the wonder that is Gypsy Water.

O'Keeffe's Working Hands Hand Cream Pack of 2 ($15)

I use this hand cream every single night, and my skin has changed drastically since I began.

Ren Clean Skincare Evercalm Ultra Comforting Rescue Mask ($49)

Whenever my skin is particularly parched and angry, this mask brings it back to life.

Tatcha The Dewy Serum Resurfacing and Plumping Treatment ($88)

I don't know how Tatcha does it, but this creates a dewy glow sans greasiness.

Sally Hansen Instant Cuticle Remover ($10)

Say goodbye to overgrown cuticles in 15 seconds (seriously).

Nécessaire The Body Lotion ($25)

All other body lotions need not apply.

Mutha Face Oil ($110)

If you want a face oil that sinks in instantly, this is it.

Dr. Dennis Gross Skincare Ferulic + Retinol Serum Triple Correction Eye Serum ($69)

If you're new to retinol eye creams, this non-irritating one is a great place to start.

Kosas Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder ($34)

This clean, pressed powder blurs imperfections without a hint of cakiness.

Fresh Sugar Advanced Therapy Treatment Lip Balm ($26)

I made this my nighttime lip balm a couple of years ago, and I'll never go back.

Gisou Honey Infused Hair Oil ($87)

It smells divine and makes hair look divine.

Nars Sheer Glow Foundation ($47)

This beautiful foundation provides ample coverage while allowing your skin to show through.

Le Labo Hinoki Hand Soap ($23)

The smell of this chic hand soap is intoxicating.

Augustinus Bader The Cream ($85)

Yes, it lives up to the hype and your skin will love it.

J. Hannah Nail Polish ($19)

The coolest nail polish colors on the planet come courtesy of J. Hannah.

Farmacy Clean Bee Ultra Gentle Facial Cleanser ($28)

When my face feels particularly grimy, this is my remedy of choice.

Briogeo Don't Despair, Repair Deep Conditioning Mask ($36)

I recently got my hair colored for the first time in a decade, and this mask has been very necessary.

Chanel Joues Contraste Powder Blush in Rose Bronze ($45)

I don't know what took me so long to try this gorgeous blush, but I'm now a fan for life.

Drunk Elephant F-Balm Electrolyte Waterfacial Mask ($52)

The effects of this hydrating (but not sticky) overnight mask last for days.

Furtuna Skin Visione di Luce Eye Revitalizing Cream ($285)

I have a hunch that this new eye cream will quickly become a cult favorite.

Dr. Lara Devgan Scientific Beauty Platinum Long Lash Serum ($150)

This serum doesn't sting but it does leave you with long, thick lashes (and one tube lasts for ages).

Alastin Restorative Skin Complex ($195)

My dermatologist recommended this collagen-building serum to me, and I took her advice.

Charlotte Tilbury Magic Vanish! Color Corrector ($32)

I apply this before concealer when my dark circles are particularly unforgiving.

BaBylissPro Nano Titanium Hair Dryer ($80)

I can't get over how quickly this hair dryer turns my mane to silk.

Next up, 42 life-changing beauty products from Nordstrom, Net-a-Porter, and Violet Grey.

This article originally appeared on Who What Wear

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