7 Brew enters the Amarillo coffee wars with grand opening

Michael Cuviello, Amarillo Globe-News
·4 min read

There is a new coffee stand in town for Amarillo that seeks to stand out from the crowd of coffee shops in the city, and its name is 7 Brew, which held its grand opening Wednesday morning.

7 Brew, which got its start in Rogers, Arkansas in 2016, opened its 143rd coffee stand and first in Amarillo, located at 2110 S. Western St., about a week ago and hopes that its motto - of cultivating kindness and joy with every drink through service, speed, quality, energy and atmosphere - will make it a daily favorite for the city. This is among the westernmost locations for the franchise, along with its Rapid City South Dakota location.

Members of 7 Brew, the Amarillo Chamber of Commerce and the Maverick Boys and Girls Club of Amarillo celebrate the grand opening of the Western Street location of Seven Brew Wednesday in Amarillo.
Members of 7 Brew, the Amarillo Chamber of Commerce and the Maverick Boys and Girls Club of Amarillo celebrate the grand opening of the Western Street location of Seven Brew Wednesday in Amarillo.

The grand opening event featured a $2,000 donation to Maverick Boys and Girls Club of Amarillo as a way of showing that 7 Brew wants to support the community that it hopes supports them in their endeavors.

Zac Cockman, who is the director of franchises for seven locations in west Texas located in San Angelo, Lubbock, Odessa and now Amarillo that feature coffee, smoothies, teas, energy drinks, sodas and more, spoke about the new Amarillo location and his donation to Maverick Boys and Girls Club.

"We are thankful to the Maverick Boys and Girls Club, the Amarillo Chamber of Commerce and all the local businesses that joined us this morning to celebrate the official grand opening of 7 Brew Amarillo,” Cockman said. “We are proud to be a small part of the wonderful Amarillo community and look forward to serving the city one beverage at a time.”

A brew crew member works on an order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.
A brew crew member works on an order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.

Donna Soria, Amarillo Maverick Boys and Girls Club executive director, spoke about 7 Brew’s generous donation to her organization.

“We knew that 7 Brew was opening and were planning to do a benefit for us, but I had no idea we were going to pick up a donation today,” Soria said. “These are such great people. They just thought of everything with their great drinks, just to celebrate their grand opening, to give back to the community.”

A brew crew member works on a beverage Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.
A brew crew member works on a beverage Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.

Soria said that her organization is so grateful that 7 Brew in their brief time in the community has made this type of commitment to aiding what they do at the Maverick in helping area kids. She said that her organization serves 650 children a day at six different locations, with 89% being in families below poverty.

Brew crew members take a customer order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.
Brew crew members take a customer order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.

“This great company helping us by spotlighting our needs and donating these funds shows a great opportunity for them to get involved with us,” Soria said. “We are grateful because we need everybody to know what we have going on in our own backyard where we are only able to serve 3% of the children that need us."

A member of the brew crew brings out an order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.
A member of the brew crew brings out an order Wednesday at the grand opening of the Western Street location of 7 Brew in Amarillo.

7 Brew offers a variety of drinks but spotlights its seven originals, which the original owner came to based on the number being considered lucky. These seven originals include:

  • Blondie (Caramel & Vanilla Brew)

  • Smooth 7 (Irish Cream & White Chocolate Brew)

  • Snickerz (Hazelnut & Caramel Mocha)

  • White Chocolate Mocha (White & Milk Chocolate Mocha)

  • German Chocolate (Coconut & Caramel Mocha)

  • White Mac (White Chocolate & Macadamia Nut Breeze) and

  • Triple 7 (Irish Cream & White Chocolate Breve).

Noah Lockhart, manager of the Amarillo location, spoke about what he hopes 7 Brew brings to the local community.

“This company is growing very fast, and we are so proud of our success in bringing great service to communities,” Lockhart said. “We try to be unique by emphasizing the speed and quality of our drinks and do not have a window but a door, so that we can be right there with the customers. We want customers to feel involved and feel like regulars. We want to be like the 'Cheers' of beverages where they have a home to come to.”

Noah Lockhart, manager of the new Amarillo location of 7 Brew, stands in front of his stand's menu Wednesday at the grand opening of the Western Street location in Amarillo.
Noah Lockhart, manager of the new Amarillo location of 7 Brew, stands in front of his stand's menu Wednesday at the grand opening of the Western Street location in Amarillo.

Lockhart said that his staff has a culture of being excited to bring good service to customers always being the priority. He said that the new location is always looking for good employees who have a passion for excitement in service.

Future plans for Amarillo include a second location in the city. This Saturday, the new location will feature a swag day where customers who purchase a large drink will get a free 7 Brew t-shirt.

This article originally appeared on Amarillo Globe-News: 7 Brew holds Amarillo grand opening with nonprofit donation