The $7 Mascara That 'Blows Away Formulas Triple the Price,' According to Our Beauty Director

April Franzino
Photo credit: Walmart

From Good Housekeeping

Over my decade-long career as a beauty editor, I've tested nearly every mascara that's come across my desk, from the most inexpensive drugstore brands to high-end versions costing close to $50. The standard I compare them to? CoverGirl Lash Blast Volume Mascara. At less than $10, it blows away formulas triple and even quadruple the price - and while some are amazing and come close, I've yet to find a mascara that performs as well.

Lash Blast makes my eyelashes the best version of themselves: Noticeably longer, fuller, darker, and more defined, yet somehow natural-looking, like I was born with the most lush, fluttery lashes. The wand's comb-like bristles separate lash hairs as you apply, so there is minimal clumping and every precious lash is defined.

And while this original version isn't waterproof, it doesn't smudge or flake at all throughout even the longest, sweatiest of days. It's also one of the Good Housekeeping Beauty Lab's top-tested mascaras of all time, scoring high with consumer testers for going on smoothly, volumizing, lengthening, and separating lashes, being smudge- and flake-proof, and even not running or smearing after exposure to water.

For best results and to boost curl, I follow my daily mascara application technique (which, despite its many steps, takes no more than a minute or so):

  1. Curl bare lashes with an eyelash curler, holding it clamped at the base of lashes for 10 seconds on each side.
  2. Sweep on a few coats of mascara, using a side-to-side wiggling motion moving from roots to tips of lashes, then do the rest of makeup while you let the mascara dry.
  3. Curl lashes again, holding the curler gently clamped at the base of lashes for 10 seconds on each side.
  4. Swipe on another coat or two of mascara to add more length and volume if desired, then marvel at your huge lashes!

Best of all? CoverGirl Lash Blast Volume Mascara is backed by the Good Housekeeping Seal, a two-year money-back guarantee from Good Housekeeping that a product lives up to the claims on its packaging, so you can be sure you're batting 100 with this magic wand.

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