7 Wardrobe Essentials from Amazon’s Conscious Fashion Line

Amazon is known for its speedy delivery—these days, it’s also focused on crafting things with a conscious. Amazon Aware, the company’s private fashion line, is part of its Climate Pledge Friendly program, launched in 2020, which offers thoughtfully made options for home, beauty, and fashion—all of which meet many requirements for sustainability certifications. While we love this carbon-neutral line all year round, the approach of fall has us eager to reboot our wardrobes by stocking up on basics that will boost our wardrobes, without expanding our carbon footprints.

The conscious fashion line uses materials such as recycled polyester and organic cotton to craft a mighty band of essentials just right for your closet refresh. Plus, the line is more size-inclusive than ever; items are sold in a range of XS to 7X, be they jeans, leggings, T-shirts, or dresses.

There’s a reason this line is focused on basics—the longer you keep, and more often you wear, an item, the more eco-friendly your wardrobe. (After all, re-use is the first part of re-use, reduce, and recycle.) Uber-trendy items can feel tired quickly, while classic basics are the building blocks of every wardrobe. And basic doesn’t mean boring. From 100% organic cotton T-shirts to wear-everywhere denim and sweaters, these Amazon Aware classics you can buy right now are likely to grab your attention—and quickly become your new favorites.