A hairstylist is warning about the scary effects of this shampoo -- but is it really harmful?

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A hairstylist is warning people about the potential effects of a popular shampoo and conditioner.

In a viral Facebook post, Patrik Alan Simpson warned people not to use Pantene Pro V if they are planning to dye their hair, because of a scary reaction it can cause.

“PUBLIC SERVICE ANNOUNCEMENT!!!!!!!For the love of anything holy…… PLEASE stop using this crap in your hair!,” the stylist writes.

Simpson says that just 10 minutes into a routine ombre dye job on a client, she came up to him complaining that her hair was burning.

“I felt the foils and… Damn, nearly burned my fingers!!!!!! I opened the packet and smoke comes billowing out.” he says. After asking the client a series of questions, he determined the cause: her shampoo.

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“The only thing that was there she used Pantene shampoo and conditioner,” he writes. “This crap had plastic and silicones in it and when it comes in contact with a bleach or hi-lift color it reacts and the bleach will melt off the build up and becomes a very hot liquid and if it come in contact with skin it will cause a burn.”

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Photo via Facebook/Patrik Alan Simpson

He says that in the past seven years, he’s only seen something similar twice – and says the same hair product was a factor in both instances. If you’re a fan of Pantene (or any shampoo with silicone), he recommends a chemical detox at the salon to strip your hair of any excess product that could cause a reaction.

“There is a difference between cheap and salon quality,” he writes to end the post. “Do not let anyone lie to you and try to say anything more.”

The post has been shared more than 55,000 times since it was posted on March 22. However, Pantene denies the allegations about their products.

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“The people’s trust in the quality of our products and their safety is of our utmost priority. Millions of consumers use and enjoy our Pantene products daily and color regularly as well,” a brand rep tells Seventeen. "There is no connection between our products and the reaction this hairdresser saw on the client’s hair. We don’t know what caused this, shampoos and conditioners cannot.”

Independent fact checking site Snopes delved into the issue further, contacting a number of salon representatives who said they have never experienced the issue. The site also says that while Simpson named “plastics ands silicones” in “cheap” hair products as the culprit, the shampoo actually shares many ingredients with a high end Bumble & Bumble shampoo.

The Pantene rumour isn’t a new one – Snopes found a similar question on a beauty blog dating back to 2006, in which the blog says the claim is bogus, and says it may be a ploy for salon stylists to push higher-end products.

Still, it’s all enough to make our heads spin. Joining the no-poo movement has never looked so good.

What do you think about the stylist’s claims about Pantene shampoo? Let us know by tweeting @YahooStyleCA.