ABC7 Unite: Apparel startup founder fights for social, racial justice

A man from Brooklyn who founded a social justice apparel startup as a way to express himself and make a difference is giving back based on his own experiences.

Video Transcript

- The next story is clothing with a message. That is a creation of a young man creating a collection of clothes that gives back and pushes for social justice reform. This story is part of our ABC 7 Unite campaign. Here's Eye Witness News reporter Darla Miles.

EVELYN LACHAPELLE: What I hope out of all of the partnerships is amplification, I think, so easily that 40,000 people remain incarcerated.

DARLA MILES: 36-year-old Evelyn LaChapelle is devoted to her advocacy work with the Last Prisoner Project trying to vacate cannabis convictions, a fight for justice that got the attention of this Flatbush native and young entrepreneur.

EVELYN LACHAPELLE: He shared his story with me about his interaction with law enforcement, and how he really wanted to get involved and get back.

CHAD WILLIAMS: I was falsely arrested. And then, I to spend, like, over a year fighting to try to clear my name.

DARLA MILES: This is the type of police interaction that has led to louder calls for social justice reform, especially after the death of George Floyd. Chad Williams is expressing his voice through a street wear clothing line he launched called Doo Process, which donates 15% of proceeds to nonprofits fighting for social justice reform, like the Last Prisoner Project.

Tell me why you named it Doo Process, with two Os instead of U-E.

CHAD WILLIAMS: The meaning behind the brand, so, like, it's a spinoff of the legal term which refers to unfair treatment through the judicial system.

DARLA MILES: It's a story that resonated with LaChapelle.

EVELYN LACHAPELLE: I, myself, received 87 months in prison, for depositing cannabis profits into my account. Sitting in prison, and seeing the cannabis industry traded on the global stock exchange, a billion industry, it was definitely a systematic racism at part.

DARLA MILES: Systemic racism this 22-year-old college grad is fighting to change.

EVELYN LACHAPELLE: I'm moved and encouraged and inspired to see someone so young take that experience that he had and flip it.