Aberdeen News transitioning to postal delivery

Look for your newspaper in your mailbox, not your driveway.

Starting Oct. 31, the U.S. Postal Service will be delivering the Aberdeen American News as part of an effort to improve delivery consistency and optimize resources amidst ongoing labor challenges, fluctuating fuel prices, competition for workers from door-to-door delivery services and increasing digital demand.

Leveraging the Postal Service will enable the American News to deliver improved customer service while mitigating the challenges of inconsistent delivery some subscribers have experienced.

The round-the-clock online news cycle has made digital products the first choice for breaking-news readers, and print subscribers are increasingly engaging digitally.

"We remain committed to the community and look forward to continuing to tell your stories through our reporting," said Sarah Leach, Group Editor for Gannett's Center for Community Journalism.

Gannett Co. Inc., which operates more than 200 daily local newspapers, has already successfully introduced the approach in multiple markets and now plans an expansion as digital subscriptions are surging.

“The transition from carrier to Postal Service delivery will ensure we can provide a more consistent experience for our valued subscribers,” a Gannett spokesperson said. “We also encourage readers to visit us regularly on our digital platforms, as well as to access our eNewspaper, a digital replica of the newspaper at aberdeennews.com/user/enewspaper.”

Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products.

Subscribers with questions or concerns should visit help.aberdeennews.com/contact-us.

This article originally appeared on Battle Creek Enquirer: Aberdeen News transitioning to postal delivery