Ad Meter 2021: Michelob ULTRA

Ad Meter 2021: Michelob ULTRA is celebrating the run towards greatness with some a-list athletes

Video Transcript

- What if we were wrong this whole time? Wrong in thinking that joy happens only at the end-- after the sacrifice, after the commitment, after the win. What if happiness has always been there fueling the run toward greatness? It's not a distraction, but instead something more vital. What if joy is the whole game? Not just the end game. So ask yourself-- are you happy because you win? Or do you win because you're happy?

[MUSIC PLAYING] Can I kick it? Yes, you can. Can I kick it? Yes, you can. Can I kick it?