Dec. 22—Adams Cable Service agreed to a partnership with Viamedia for the Kentucky-based independent cross-media local advertising company to manage its ad sales.

Adams Cable Service, a family-owned company, provides digital cable, phone and broadband internet services throughout Northeast Pennsylvania — including parts of Lackawanna, Susquehanna and Wayne counties.

As part of the multi-year partnership, Adams Cable will implement Viamedia's advertising platform which includes its full-service representation for advertising inventory, operational execution and advanced advertising capabilities.

Viamedia manages sales and operations for more than 60 cable operators across 69 of the top designated market areas in the United States.

— ROBERT TOMKAVAGE