Adidas and Parley for the Oceans have joined forces to fight marine plastic pollution.
The sportswear giant and the fashion brand have teamed up to launch the return of their global initiative, "Run For The Oceans," which aims to raise awareness of the issue of plastic pollution in the sea, through sport.
From June 8 through July 8, Adidas will host multiple runs in cities all over the world, from LA and New York to Paris and Shanghai, in addition to setting up weekly running initiatives via its global adidas Runners network. The brand will match every kilometer run with $1, up to one million kilometers, donating the funds to the Parley Ocean Plastic Program for use on its "School Initiative," which educates children about marine protection via a series of in-school and water sports activities.
"At Adidas, we believe that sport has the power to change lives and the Run For The Oceans movement truly reflects this," Andre Maestrini, General Manager, adidas Sports Business Units said in a statement.
"We are hosting Run for the Oceans with adidas to step out of our routine, to take a deep breath and to reflect on how important the sea is for every one of us," added Cyrill Gutsch, Founder of Parley for the Oceans. "And to show that millions of little steps can make a huge difference for our movement."
To further underline its commitment to the cause, Adidas Running is set to launch limited-edition UltraBOOST Parley and UltraBOOST X shoes, featuring eco-friendly innovations such as a 95% Parley Ocean Plastic Primeknit upper. The sneaker will launch online on June 8 and in-store from June 27.
Adidas has been working with Parley for the Oceans since 2015, but the brand isn't the only fashion force turning its attention to marine pollution of late. In April, Stockholm-based label Gant launched its "Beacons Project," consisting of creating a new line of shirts made using upcycled plastic salvaged from the ocean by fishermen in the Mediterranean, while fashion conglomerate Gap Inc. recently pledged to focus on reducing water wastage and save 10 billion liters of water by the end of 2020.
For more information on Run For The Oceans, see adidas.com/Parley