Ahead Of Supreme Court Decision, Democrats Mount Billboards Hitting GOP On Abortion Rights

Jonathan Nicholson
Updated ·2 min read
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House Democrats are hoping to capitalize on concerns over a looming U.S. Supreme Court decision expected to roll back the 1973 Roe v. Wade abortion precedent by sponsoring billboards aimed at reminding voters of Republican candidates' views. (Photo: MANDEL NGAN via Getty Images)
House Democrats are hoping to capitalize on concerns over a looming U.S. Supreme Court decision expected to roll back the 1973 Roe v. Wade abortion precedent by sponsoring billboards aimed at reminding voters of Republican candidates' views. (Photo: MANDEL NGAN via Getty Images)

House Democrats are hoping to capitalize on concerns over a looming U.S. Supreme Court decision expected to roll back the 1973 Roe v. Wade abortion precedent by sponsoring billboards aimed at reminding voters of Republican candidates' views. (Photo: MANDEL NGAN via Getty Images)

As Washington braces for what is expected to be a U.S. Supreme Court decision sharply restricting women’s reproductive rights, House Democrats are trying to put the issue front and center on the campaign trail.

Their weapon of choice? Roadside billboards meant to remind motorists of individual Republican candidates’ stances on abortion.

“Republicans have made their extremist crusade against abortion crystal clear and to their own dismay an overwhelming majority of Americans strongly disagree with them,” said Helen Kalla, a spokesperson for the Democratic Congressional Campaign Committee, the campaign arm of House Democrats.

The timing is auspicious in that the Supreme Court is expected almost any day to formally hand down the ruling in Dobbs v. Jackson Women’s Health Organization, a draft of which was obtained by Politico weeks ago. The decision as drafted would largely gut the legal basis for abortion, leading to it being heavily restricted or completely banned in about half the states.

While Republicans for decades campaigned on rolling back the almost 50-year-old Roe v. Wade decision that legalized abortion in 1973, they’ve taken a much quieter tack since the draft’s release showed them on the verge of a major victory.

Capitol Hill Republicans preferred to shift the conversation away from the implications of the decision soon after the leak. Donald Trump, a two-time divorcé who courted evangelical support by successfully promising to appoint pro-life Supreme Court justices, notably did not tout the win in his recent speech to the Faith and Freedom Coalition.

The DCCC ad campaign, described as a “five-figure buy” for nine billboards, will target 13 Republican candidates in North Carolina, Nevada, Ohio, Oregon, Pennsylvania and California.

“Unfortunately for these swing-district GOP candidates, we will be relentlessly reminding voters of Republicans’ out-of-touch views until November,” Kalla said.

The Republican candidates targeted by the campaign include Bo Hines in North Carolina; Mark Robertson, Sam Peters and April Becker in Nevada; Madison Gesiotto Gilbert and Rep. Steve Chabot in Ohio; Alek Skarlatos, Lori Chavez-Deremer and Mike Erickson in Oregon; and Lisa Scheller and Jeremy Shaffer in Pennsylvania; and Rep. Mike Garcia in California.

And though not in a competitive district, the other Republican targeted is House Minority Leader Kevin McCarthy (Calif.).

While other billboard mock-ups seen by HuffPost include faces of the candidates and verbiage accusing Republicans of wanting to “ban abortion” or “roll back women’s rights,” McCarthy’s says if Republicans win, “reproductive freedom is over” and includes a picture of McCarthy with Rep. Marjorie Taylor Greene (Ga.), a Republican Party firebrand who was removed from serving on House committees.

This article originally appeared on HuffPost and has been updated.