Al Harrington's Wellness Brand re+Play Partners With NBPA To Provide More Athletes Access To Recovery Tech
Just like his multinational cannabis brand Viola, Al Harrington’s Wellness’ re+Play has found success.
According to Boardroom, the performance-based wellness and recovery line has teamed up with the National Basketball Players Association (NBPA).
Access To Recovery Tech
The labor union shared that it had inked a multi-year partnership with the former NBA player’s brand. The bright plan ahead is to help more athletes be able to have access to its topicals and recovery tech-based products in retail giants such as Amazon and Walmart. From kinesiology tape to massage guns, it will soon be easily accessible.
“re+Play’s partnership with the NBPA will provide consumers with a wealth of trusted, technology-driven products, to help them recover like a pro,” Harrington said in a statement, according to the outlet. “As we move into the next phase of the re+Play brand with our strategic partners at Amazon, the NBPA, and Walmart, we are excited to once again reimagine how we help athletes of all levels recover from pain with CBD and other innovative technology.”
What's To Come For re+Play
With the announcement of the new partnership, re+Play will now have a line of CBD-based recovery creams that will be available for the masses online and in stores.
At the start of the year, Viola closed a $13 million equity funding round, as previously reported by AfroTech. The first Black-owned multinational cannabis brand has plans to expand to new markets.
“We’re looking forward to a big 2022. The team at DelMorgan has always supported our vision and continues to be great partners for us as we bring Viola to new markets,” said Harrington.
Neil Morganbesser, President & CEO of DelMorgan added: “Al Harrington has proven himself to be a visionary in the Cannabis industry, demonstrating an ability to execute on initiatives that resonate deeply with today’s popular culture and consumers,” Morganbesser said. “This investment is transformative, allowing Viola to significantly accelerate its expansion nationwide as one of the most iconic brands in cannabis.”