Alife Returns to Shoes With a ‘New York!’ Tribute Inspired by Newport Cigarette Boxes

Ella Chochrek

Click here to read the full article.

Alife is releasing its first stand-alone sneaker since 2012 — and it’s a fresh update on an archival silhouette.

The New York streetwear brand is bringing back its Everybody Hi style, a best-seller from 2000, which has been revamped with higher-quality materials and a more contemporary shape.

More from Footwear News

Called the Everybody Hi “NY!,” the new kicks have a green and white upper made of leather and suede, with a pronounced toe cap and an orange appliqué reading “New York!”

View this post on Instagram

Growing up in New York, there were numerous cultural icons that resonate within the youth community, one of these would be Newport cigarettes. Not sure if it was the colors of the branding, the menthol flavor or the outlandish advertising that used to bless the pages of numerous magazines, but Newports are ingrained in NY culture. That being said, the font used throughout the history of Newport is Cooper Black, a strong, classic font. We have touched upon this reference numerous times in the past and decided that in an underground way, this represents NYC to the fullest. — @r0b1970 *available 10/24/19 in extremely limited pairs online and in-store.

A post shared by Alife® (@alifenewyork) on Oct 22, 2019 at 10:48am PDT

Inspiration for the “NY!” colorway comes from the logo of Newport cigarettes, which once came in a box featuring the same green, white and orange as the shoes. The font used for the appliqué, Cooper Black, is also taken from a vintage Newport box.

The silhouette marks Alife’s first non-collaboration footwear since 2012, but it has a history of solo shoe projects, having debuted in the sneaker category in 2000 with styles including the original Everybody Hi. While it has taken a step away from shoes over the past seven years, the label has continued to release shoes in collaboration with other brands, teaming up with a diverse array of labels, including Puma, Crocs, Timberland, Adidas and Fila.

The Everybody Hi “NY!” will be available for purchase on Alifenewyork.com and in-store on Thursday. The sneakers cost $120 and were made in an “extremely limited” quantity.

Want more?

How Streetwear Retailers Are Luring More Female Sneaker Shoppers

Black History Month Spotlight: Treis Hill Ditched Finance for Footwear; What He Thinks the Industry Can Do to Evolve

Crocs Just Got a Sock-Sandal Hybrid Makeover & More in a New Collab With Alife

Best of Footwear News

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.