Allegan Area ESA rebrands with new building names, logo

ALLEGAN — The Allegan Area Educational Service Agency is rebranding with a new name, logo and new names for several of its buildings.

The organization will now refer to itself as the Allegan Area ESA. In the past, several names were used to refer to the agency and the group is hoping to make its name more consistent.

“In the past, depending on who you were talking to, the organization might be Allegan AAESA, AAESA, or Allegan Area Educational Service Agency,” the organization said in a release. “The agency will now be known as Allegan Area ESA.”

A handful of buildings are also receiving new names. The Allegan County Area Technical and Education Center, or ACATEC, will now be known simply as the Tech Center.

Hillside Learning and Behavior Center is now Hillside Learning Center, while the Hillside Young Adult Campus is now the Transition Center.

Allegan Area ESA introduced a new logo and colors during the rebrand. Over the next few months, new signage will be installed at buildings in the agency.

“This is a very important step for our organization,” said Superintendent William Brown. “Our new logo is fresh and contemporary. It portrays the forward-thinking approach we have to education here at the Allegan Area ESA.”

The rebrand is “an outgrowth” of the Allegan Area ESA’s strategic planning process, which was completed in 2021. It was done to “better align the district’s services and offerings and to communicate those to the public.”

“Allegan Area ESA understands that to most effectively support their students and district communities, their programing has to be responsive, open to and actively seeking out and leading with new, relevant and innovative ideas,” the agency said. “The refreshed brand is all about the community supporting the unique needs of individual students.”

This article originally appeared on The Holland Sentinel: Allegan Area ESA rebrands with new name, logo