NASCAR and I AM ATHLETE, the fastest-growing, athlete-led media platform, have launched of new content partnership focused on spotlighting the sport‘s most interesting athletes, personalities and storylines.
I AM ATHLETE — NASCAR will explore the sport‘s culture and fan experience across 16 video episodes that can be watched here. The partnership is the first sports league deal for I AM ATHLETE, founded by former NFL All-Pro wide receiver Brandon Marshall.
See episodes featuring NASCAR Cup Series driver Bubba Wallace and NASCAR President Steve Phelps below and check back for more.
EPISODE 1: BUBBA WALLACE
Brandon Marshall sits down with 23XI Racing driver Bubba Wallace after his first NASCAR Cup Series victory at Talladega Superspeedway and what that victory meant for him, both personally and professionally.
EPISODE 2: STEVE PHELPS
NASCAR’s Steve Phelps sits down with Brandon Marshall, Channing Crowder and Fred Taylor to discuss the decision making that led to the banning of the Confederate flag, NASCAR’s next steps with innovation and what the industry has accomplished over the last year.
EPISODE 3: DANIEL SUÁREZ
Daniel Suarez sits down with Brandon Marshall, Channing Crowder and Fred Taylor to discuss his love for cars and racing, his move from Mexico to America and what the future holds for him and the Trackhouse Racing Team.
EPISODE 4: HAILIE DEEGAN
Professional stock-car racing driver Hailie Deegan joins Brandon Marshall, Chad Johnson and Channing Crowder in Episode 4 of I AM NASCAR. The four discuss everything from racing to YouTube to being a villain.
EPISODE 5: DERRELL EDWARDS AND DION ‘ROCKO’ WILLIAMS
Richard Childress Racing pit-crew member Derrell Edwards and former Hendrick Motorsports pit-crew member Dion “Rocko” Williams join Brandon Marshall, Channing Crowder and Fred Taylor in Episode 5 of I AM NASCAR. The five discuss everything from racing, diversity and innovating the world of NASCAR.
EPISODE 6: RAJAH AND RODGER CARUTH
ARCA Menards Series East driver Rajah Caruth and his father, Rodger, join Brandon Marshall, Channing Crowder and Chad Johnson in Episode 6 of I AM NASCAR. They discuss how Caruth started on iRacing and how Bubba Wallace was an inspiration for the young driver.
EPISODE 7: FAMILY OF WENDELL SCOTT
Frank and Warrick Scott, the son and grandson of Wendell Scott, join Brandon Marshall, Channing Crowder and Chad Johnson to share stories about the first African-American driver to win a NASCAR race, as well as discussing his legacy and impact on the sport.
EPISODE 8: JUSTIN MARKS
Justin Marks joins Brandon Marshall, Channing Chowder and Dion “Rocko” Williams to discuss his decision to transition from a driver to entrepreneur and team owner, including his vision for Trackhouse Racing Team.
EPISODE 9: DEVON ROUSE
NASCAR Camping World Truck Series driver Devon Rouse joins Brandon Marshall, Channing Crowder and Dion “Rocko” Williams in the ninth episode of I AM NASCAR, discussing his journey with coming out, breaking into the sport and his mission to help others.
EPISODE 10: BEHIND THE SCENES
The I AM ATHLETE: NASCAR Edition crew dives into the details behind the operation, revealing never-before-seen footage of Brandon Marshall, Channing Crowder, Chad Johnson and Fred Taylor interacting with drivers and key figures from around the sport.
EPISODE 11: BRANDON THOMPSON
Brandon Thompson joins Brandon Marshall, Channing Crowder and company. Thompson is the Vice President of Diversity and Inclusion at NASCAR. The group discusses how most people haven‘t been exposed to NASCAR and the joys it brings to people. Marshall‘s uncle is featured on the show as well, and he talks about how he balanced watching Marshall play in the NFL and his NASCAR races.
EPISODE 12: FEMALE PIT-CREW MEMBERS MAKING THEIR MARK
The crew is joined by female NASCAR pit-crew members Dalanda Ouendeno, Breanna O‘leary and Brehanna Daniels to discuss the challenges of being a woman in the sport, as well as the variations in mental and physical challenges. The talented trio share their stories and journey to the top flight of stock-car racing, while being outspoken advocates for diversity and inclusion.
EPISODE 13: ERIK MOSES
Nashville Superspeedway track president Erik Moses joins Brandon Marshall, Channing Crowder and Dion “Rocko” Williams to discuss improving diversity in NASCAR and how the sport can continue to grow its audience.
EPISODE 14: DANIEL HEMRIC
Reigning NASCAR Xfinity Series champion Daniel Hemric joins Brandon Marshall, Channing Crowder and Dion “Rocko” Williams to discuss his path to becoming a NASCAR champion and the early struggles he overcame on his road to the national series.
EPISODE 15: COREY LAJOIE
Driver of the No. 7 Spire Motorsports Chevrolet in the NASCAR Cup Series and host of Stacking Pennies on NASCAR.com, Corey LaJoie joins Brandon Marshall, Channing Crowder and Dion “Rocko” Williams and chats about being good friends with Bubba Wallace, mental health and more.