Amazon could be fined $425 million for breaking EU privacy laws

·2 min read

One of the European Union's top privacy regulators has reportedly suggested fining Amazon more than $425 million for violating digital privacy laws, potentially the biggest such penalty yet.

Luxembourg’s data-protection agency, the National Data Protection Commission, or CNPD, has proposed penalizing Amazon's collection of personal consumer data, which is an alleged violation of Europe’s General Data Protection Regulation, the Wall Street Journal reported Thursday.

The CNPD is the privacy regulatory directly in charge of Amazon's European business practices because the retail giant has its EU headquarters in the country.

Specifics on the privacy allegations against Amazon are unknown, but the proposed penalty must be agreed upon by the other 26 EU privacy authorities before it can become final.

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This process could take many months and result in a much higher or lower fine.

The suggested penalty would equal approximately 2% of Amazon's reported net income of $21.3 billion in 2020, which is less than the 4% fine GDPR regulators are able to levy on a company's annual revenue for privacy violations.

Amazon declined to comment regarding the proposed penalty.

European authorities have recently engaged in a flurry of regulatory actions against American Big Tech companies.

Earlier this week, France's competition watchdog fined Google $268 million for abusing its dominant position in online advertising and succeeded at forcing the search giant to stop some of its self-preferencing practices.

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Last week, competition regulators in the United Kingdom and Europe announced they were investigating Facebook for antitrust concerns, and the European Commission has launched investigations into Microsoft, Amazon, and Google in the past few years.

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Tags: News, Amazon, Privacy, European Union, Data, online commerce

Original Author: Nihal Krishan

Original Location: Amazon could be fined $425 million for breaking EU privacy laws

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