Best Amazon Fire TV set Prime Big Deal Day offers - Omni QLED, 4-Series, 2-Series price cuts
Amazon finally brought its range of Fire TVs to the UK this spring when it launched the Fire TV Omni QLED, 4-Series and 2-Series.
A number of models in the range are on sale once again ahead of the retailer's Prime Big Deal Days event on October 10 and 11 – with savings of up to 45% on selected models.
While Amazon's popular Fire TV Sticks and Cubes are perfect for upgrading old TVs to "smart" TVs – allowing consumers to stream content from the likes of Netflix, Prime Video and Disney+ – the company has now taken things a step further with its own integrated TVs.
The Fire TVs in Amazon's new range have the company's own operating system built in, so there's no need to plug in an external streaming device.
If you're interested in the new Amazon Fire TV range and want to learn more, then you've come to the right place.
Here's everything you need to know about the new sets – plus more details about those Prime Big Deal Day offers. Deal pricing ends on Wednesday, October 11 at 11.59pm UK time, and is only available while stocks last. There is a limit of two items per customer.
Amazon Fire TV UK models and best Prime Big Deal Day offers
Amazon has brought three models from the Fire TV Omni range to the UK: the flagship Fire TV Omni QLED, the mid-range Fire TV 4-Series and the budget Fire TV 2-Series.
The 65" Fire TV Omni QLED, all 4-Series and both 2-Series sets started shipping in mid-April, with more sizes of the Omni QLED arriving in June.
Amazon Fire TV Omni QLED best Prime Big Deal Day offers
Sitting at the top of Amazon's television range is its flagship Fire TV Omni QLED. This is available in four screen sizes: 43", 50", 55", and 65".
Usually, prices range from £549.99 for the 43" model to £999.99 for the 65" model. Here's the full list of Prime Big Deal Days offer pricing, which price-matches Prime Day 2023 on all but the largest 65" set:
• Amazon Fire TV 65" Omni QLED series 4K UHD smart TV Was £999.99, now £699.99 SAVE 30%
• Amazon Fire TV 55" Omni QLED series 4K UHD smart TV Was £749.99, now £449.99 SAVE 40%
• Amazon Fire TV 50" Omni QLED series 4K UHD smart TV Was £649.99, now £399.99 SAVE 38%
• Amazon Fire TV 43" Omni QLED series 4K UHD smart TV Was £549.99, now £299.99 SAVE 45%
Amazon is clearly targeting living rooms with the Fire TV Omni QLED, with its large size options and impressive range of features – including a 4K Quantum Dot display, with advanced HDR thanks to Dolby Vision IQ and HDR10+ tech.
Related: LED vs QLED vs OLED: Which is best for you?
There are four HDMI inputs and, of course, built-in Alexa. The TV is bundled with a Fire TV Alexa voice remote, which can also be purchased as a standalone item.
The Omni QLED also has a hands-free Alexa experience that works just like an Echo or Echo Dot, allowing you to easily find, launch and control your content or check the weather, sports and more.
Additionally, these sets have a feature called Adaptive Brightness, which Amazon says "automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in your room".
Their Ambient Experience feature basically turns the TV set into a smart display for personal photos, Alexa widgets and more when you're not watching programming. It's similar to Samsung's popular range of Frame televisions.
The Omni QLED Series uses its built-in presence sensors to detect when a person enters the room and switches to the Ambient Experience.
There is a note on the product listing page that advises that "movement from pets, fans and other objects can turn on the TV and resume the Ambient Experience". The presence sensor settings can, of course, be tweaked if your cat or dog decides it wants to watch TV on a regular basis.
The Omni QLED TV sets also come with Amazon's 30-day device return policy and a year's limited warranty.
Amazon Fire TV 4-Series best Prime Big Deal Day offers
Sitting under the Omni QLED is the Fire TV 4-Series, available in three sizes (43", 50" and 55").
The Fire TV 4-Series is usually priced from £429.99 for the 43" model to £549.99 for the 55" model. Here's the full list of Prime Big Deal Days offer pricing, with the 55" price cut price-matching Prime Day pricing from the summer:
• Amazon Fire TV 55", 4-series 4K UHD smart TV Was £549.99, now £349.99 SAVE 36%
• Amazon Fire TV 50", 4-series 4K UHD smart TV Was £499.99, now £299.99 SAVE 30%
• Amazon Fire TV 43", 4-series 4K UHD smart TV Was £429.99, now £249.99 SAVE 41%
The Fire TV 4-Series lineup combines 4K UHD resolution with HDR10 and HLG, for cinematic picture quality.
It doesn't include the Ambient Experience featured on the Omni QLED, and Alexa is accessed through the Voice Remote (rather than being hands-free). The 4-Series sets have three HDMI inputs.
Like the Omni QLED range, the 4-Series TVs come with a year's limited warranty and the usual 30-day Amazon Device returns policy.
Amazon Fire TV 2-Series best Prime Big Deal Day offers
At the cheapest end of the scale is the Fire TV 2-Series. This is available in 32" and 40" versions.
The Fire TV 2-Series is usually priced at £249.99 for the 32" model and £299.99 for the 40" model.
For Prime Big Deal Days, the 32" Fire TV 2-Series is only £149.99 (SAVE 40%), matching the Prime Day pricing from earlier this year, and the 40" Fire TV 2-Series has a price cut to £229.99 (SAVE 33%).
The Fire TV 2-Series 32" has a 720p HD resolution, while the Fire TV 2-Series 40" features Full 1080p HD resolution.
Despite being the cheapest models, both 2-Series models include support for HDR 10, HLG and Dolby Digital Audio. You also get the Alexa Voice Remote, and both models have two HDMI inputs.
Like Amazon's other own-brand TVs, the Fire TV 2-Series items come with a 30-day Amazon Device returns policy and a year's limited warranty.
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