Amazon and Google Drop Feud, Will Bring Streaming Apps to Each Other’s Platforms

Sean Burch

Amazon and Google are putting an end to their lingering streaming feud, with Amazon’s Prime Video app coming to Chromecast and Google-owned YouTube coming to Amazon’s Fire TV, the companies said in a joint statement on Thursday.

The Prime Video app will also be available on Google’s Android TV devices. The apps will be available in the “coming months” on their respective services, the companies said.

YouTube’s original app will be the first of Google’s family of streaming options to hit Amazon devices, with YouTube TV, its live TV service which recently increased to $50 per month, and the YouTube Kids apps launching “later this year,” per their joint statement.

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“We are excited to work with Amazon to launch the official YouTube apps on Fire TV devices worldwide,” Heather Rivera, global head of product partnerships at YouTube, said in a statement. “Bringing our flagship YouTube experience to Amazon Fire TV gives our users even more ways to watch the videos and creators they love.”

Andrew Bennett, head of worldwide business development for Prime Video, echoed his Google counterpart, saying: “We’re excited to bring the Prime Video app to Chromecast and Android TV devices, and to give our customers convenient access to the shows and movies they love.”

The agreement brings an end to one of the tech world’s most notorious clashes. At one point, Amazon stopped selling Chromecast devices, before softening its stance late last year. (Several Google products that directly compete with Amazon products, like its smart speakers, remain missing from Google.) And at the end of 2017, Google pulled YouTube from Fire TV and Echo Show. Google and Amazon have a good reason for dropping their feud sooner rather than later, as Roku, acting as a Switzerland in this war, supported both services and jumped to becoming the go-to streaming platform for millions of people in the U.S. and abroad.

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