Amazon Launches TikTok Like Shopping Feature To Tap Biggest Holiday Season

Anusuya Lahiri
·1 min read
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  • Amazon.Com, Inc (NASDAQ: AMZN) launched a ByteDance Ltd TikTok-like feature in its app to help customers to buy products from a customized feed of photos and videos.

  • Amazon launched the feature for select customers and looks to extend it across the U.S. in the coming months, the Wall Street Journal reports.

  • The portal, which Amazon named Inspire, will show users a continuous feed of photos and videos featuring products that customers can purchase through the app.

  • Also Read: YouTube, TikTok Scored Over Facebook In Tackling Politically Violent Content, Study Says

  • Amazon joined Facebook parent Meta Platforms Inc (NASDAQ: META), Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google to capitalize on the popularity of the short-video format.

  • Amazon has been recruiting influencers as it has built up its social-shopping business.

  • Oliver Messenger, Amazon’s director of shopping, said in an interview, “Video-based content really helps [customers] to understand the product more.”

  • The Inspire portal will appear as a lightbulb-shaped icon at the bottom of Amazon’s app.

  • When customers click on the widget, it will bring them to a feed that displays a stream of images and videos featuring products.

  • The portal will curate content to shoppers’ interests, growing more attuned over time.

  • Amazon strategically timed the release of the new future to tap the holiday season rush.

  • Price Action: AMZN shares traded higher y 1.49% at $89.78 on the last check Thursday.

  • Photo by Christian Wiediger via Unsplash

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