Amazon Prime Big Deal Days 2023: What you need to know

Just in time to get a head-start on your holiday shopping, Amazon Prime comes to the rescue with the looming Amazon Prime Big Deal Days, another opportunity for limited-time special deals during the stretch of the sale Oct. 10 and 11.

Here’s what you need to know about how it works and how shoppers can get the most out of the event:

What is Amazon’s Prime Big Deal Days?

Just like the popular Amazon Prime Day that unfolded this past July, the Prime Big Deal Days is expected to feature rock-bottom prices on everything from fashion and tech gadgets to home décor and kitchen items. The exclusive two-day sale is available to both new and existing Prime members.

Get everything you need to know about Amazon's October Prime Day sale today.
Get everything you need to know about Amazon's October Prime Day sale today.

When is Amazon Prime Big Deal Days?

Amazon’s Prime Big Deal Days will start at 3 a.m. on October 10 and run for 48 hours. The best deals are likely to sell out early, though, so it’s recommended to do your shopping as early as possible during the event, just like on old-school Black Friday shopping excursions.

Do you have to be an Amazon Prime member to shop Big Deal Days offerings?


You can sign up for a 30-day free trial at, for a membership that will cost $14.99 per month or $139 per year after the trial period ends. Students and qualifying government assistance recipients can sign up for Prime for up to 50% off.

Note that you need an Amazon account before you can sign up for Prime, but if you don't yet have one, it's easy to set up. Go to Amazon and enter your details to create an account, then add Prime to get the 30-day free trial.

Prime membership includes features such as free two-day shipping as well as access to Prime Video, ad-free music streaming, unlimited photo storage and unlimited reading, among other perks.

During Prime Big Deal Days, membership also includes access to "Lightning Deals" that offer additional savings.

Once you’re a Prime member, it’s also a good idea to set up payment methods, including one-click settings and default delivery, that can save precious seconds when you’re competing to snag big deals.

How do I find the best sales on Amazon Prime Big Deal Days?

It’s a good idea to bookmark the Amazon Deals Page, which offers a preview of items included in the sale. Once Big Deal Days has commenced, keep checking the page because popular deals likely sell out fast, even as new deals are added throughout the event.

The Amazon Deals Page also is the spot to keep track of the famed Lightning Deals, limited-time discounts on limited-availability items that can last for as little as a few hours.

What deals are expected during Amazon Prime Big Deal Days?

Amazon has yet to announce any specific deals for the event, but based on previous Prime Days, USA Today’s Reviewed team of product experts anticipate deep discounts on TVs, laptops, kitchen appliances and vacuums, among thousands of products to go live during the sale.

Amazon Prime Day Sony deals: Save big on HD TVs, headphones and more.
Amazon Prime Day Sony deals: Save big on HD TVs, headphones and more.

The list also is expected to include top-rated smart TVs, as well as air fryers and pressure cookers.

In addition to bookmarking Amazon’s Big Deal Days page, Reviewed editors recommend looking for desired items in advance so that once the sale starts, items can be moved from the list to digital cart for checkout.

It’s also a good idea to download the Amazon smartphone app to scroll through available deals and buy items with one button push. Find more on the event at

This article originally appeared on The Daytona Beach News-Journal: Amazon Prime Big Deal Days is on the way. Here's how to be ready