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Want the best tech for quite a bit less? Amazon Prime Day allows the global retailer and logistics leviathan to divest itself of the excess that's been clogging its shelves for the past year while offering consumers some impressive discounts.
These days, 'Prime' is about so much more than next-day delivery. Membership of Amazon's premium service offers customers access to Prime Video, ad-free viewing on Twitch, early access to flash deals, discounts on video game pre-orders, and a host of other benefits.
What is Amazon Prime Day and how does it work?
Amazon Prime Day (note: it's actually longer than a day some years) is an annual sale bonanza, much like Black Friday and Cyber Monday, that comes around once a year.
It's a chance for Jeff Bezos's brand to coax you into annual membership by slashing prices on its electronics and thousands upon thousands of other items across Amazon's stock in tech, beauty, home, you name it.
Seriously, almost every product you can think of will be discounted for just a single day. This year, Amazon is claiming that over a million offers will run during Prime Day.
When is Amazon Prime Day?
Amazon Prime Day? More like Amazon Prime *Days* this time around, because it's going to last for 48 hours. Proceedings kick off at 00:01 on Monday, July 15 and end at 23:59 on Tuesday, July 16.
2019 will be the fifth Prime Day to take place – the first was in 2015 – and it's always in July. In 2018, it officially started at 12 noon on July 16 and ran till midnight on July 17, although some of the deals actually began on July 3.
The sale happens across a host of countries including the UK, US, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria, Australia and – for the first time in 2019 – United Arab Emirates.
Some of these deals will be available for the whole sale period, while others are typically only available for a short period of time in the form of "lightning deals". You'll have to be quick off the mark in order to pick up the latter, but don't worry, you'll get fair warning before they go live.
Of course, there's a catch: you've got to be a Prime member in order to see the best deals before anyone else. Membership currently costs £79 per year for UK users, but you can also sign up for a free 30-day trial if you're not already a member.
What deals are currently active?
We'll let you know when you can expect 2019's set of Prime Day deals closer to the time, but some early offers are already running on this hub page at Amazon.
For example, Prime members can get £100 off the cost of a refurbished first-generation Echo Show, the company's smart home device with built-in screen.
The discount is activated at checkout after you've selected a delivery address, bringing the cost down from £179.99 to £79.
What's more, Amazon's regular daily deals can be found here.
How can I find the best deals on the day?
The amount of deals on the day can be overwhelming and hard to keep track of, so it's good to try and keep organised. Thankfully, there are a few ways you can keep track of deals and make sure you don't miss out on the items you really want.
Bookmark this page
The easiest way is to keep your eye on Digital Spy Tech, which will be curating the best deals over the course of the Amazon Prime Day festivities right here.
Alerts via the Amazon app
Probably the most effective method for most people to keep abreast of deals when on-the-go. Simply turn on "Watched and Waitlisted Deals" in the app's settings, and then tap 'watch' on the specific item. When the deal starts, your smartphone will be sent a notification. Easy!
Ask Alexa via an Echo or Echo Dot
If you own an Echo or Echo Dot speaker then you can ask Alexa "what are your deals?" and she will provide more than 100 offers that are exclusive to Alexa users.
Once again, you'll have to be a Prime member in order take advantage of the special offers, but you can also ask Alexa to sign you up by saying "sign me up for Prime".
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