Day two of the Amazon Prime Day sale is here, with thousands more deals to shop across big-name brands on everything from game consoles to coffee machines.
For keen shoppers and bargain hunters, we think now is a great time to start your Christmas shopping while saving money, by making the most of the bargains.
And to avoid a last minute dash to the shops in the week before 25 December.
This is especially important for any kids’ toys you plan to snap up, as they always prove to be a popular category; last year, more than one million toys were sold during Amazon’s Prime Day event.
To ensure you get the best deals possible, below we’ve rounded up the biggest savings that are on offer, so you can bag a bargain.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Our pick of the best kids toys Amazon Prime Day deals
LEGO 60228 City Deep Space Rocket and Launch Control Mars Expedition Set: Was £89.99, now £53.99
Explore outer space with this rocket expedition, whether kids’ imagination takes them to Mars or Mercury. It has everything you need for a successful launch, including a rover, telescope, astronauts, ground technicians and a tool kit to fix any problems. Suitable for seven years and older, we think it would make a great introduction to space exploration and with 40 per cent off, it’s an unmissable bargain.
Barbie doll crimps and curls doll hair: Was £26.99, now £18.99
If you have a budding hairdresser in your family, this is the toy for them. Children can crimp, curl and even cut Barbie’s hair to style it however they choose. A fantastic addition to a toy box, which offers hours of fun, and the best bit is that it’s 30 per cent off.
Hasbro Jenga Classic: Was £14.99, now £8.99
The classic game of Jenga now has 40 per cent off and has been loved by families for decades. It’s a game that can be played solo or in with as many people as you like, with the aim to avoid a tumbling tower of wooden bricks. A guaranteed crowd-pleaser, this is an unmissable bargain.
Disney Pixar Toy Story 4 Movie Mini 5-Pack : Was £19.99, now £11.99
Featuring five of the best-loved characters from the hit movie series, Toy Story, this figurine set will provide hours of fun and can easily fit into a child’s pocket to transport around. Brightly coloured, they’ll be hard to lose. They’d also make a lovely stocking gift at Christmas too.
L.O.L Surprise! Winter disco set: Was £89.99, now £59.99
Snap up this exclusive Amazon Prime Day deal from the hit Amazon Prime TV series LOL Surprise! Winter Disco. The set includes five dolls and a L.O.L Surprise! OMG fashion doll, only available in this set.
The OMG doll is accompanied by its own stand so you can strike a pose at the winter disco and carry the glamorous toys with you wherever you go in the glittery case.
BRIO World Farm Train Set for Kids Age 3 Years and Up: Was £70.21, now £25.99
If your little one is obsessed with trains, snap up this bargain set from Brio. The retro railway design is set on a farm, with a cow to milk, a tractor and hay to transport to the barn. You can expand the set with other Brio parts and accessories too. The perfect Christmas gift for those aged three and above.
Take-Apart Construction Vehicles Excavators Truck Toy with Storage Box: Was £19.99, now £13.99
This is one of the bestselling kids' toy’s this Prime Day sale, it’s a six-in-1 truck that can be used indoors and outdoors and be assembled into an excavator, drilling car, bulldozer, dumper, cement truck and road roller. The storage box it comes in contains all the tools you need to assemble it, promising minimal mess and Amazon reviewers have commented: "Really well made. Easy for little fingers to screw together, unscrew and play with!"
TBC The Best Crafts Tie-Dye Art Kit: Was £28.50, now £13.20
Upcycle old t-shirts and garments with a touch of arts and crafts using this tie-dye kit. It comes with 18 different colours, ranging from neon yellow to royal blue, 12 protective gloves, rubber Bands, a reusable surface cover and of course, instructions. There’s more than enough for everyone at home to get involved and the non-toxic dye can be used on most fabrics, so if you want to update your child’s wardrobe with a splash of colour you can.
Hape E3027 Junior Inventor Deluxe Scientific Workbench: Was £87.17, now £49.99
Recommended for children aged between four and 12, this 79-piece workbench will get kids’ creative juices flowing. Equipped with contraptions such as a wind maker, crane and gravity vehicle, it’s a great way for little ones to explore logical thinking and understand basic physics, while also allowing them to create their own experiments. A learning and play tool, it’s educational and promises easy assembly.
Dynasonic (3rd Gen) Bluetooth portable karaoke speaker: Was £52.99, now £29.47
This wireless karaoke speaker set operates via Bluetooth so you can bring it from room to room, and store away without any messy wires dangling. You can also use it as a karaoke machine with a USB or SD card inserted, from which any MP3 files will play or it also doubles up as an FM radio. It’s bright, colourful and claims to be easy to transport, perfect for a kids birthday party.
HOMCOM Baby Kids Children Toddler Tricycle: Was £34.99, now £23.09
This tricycle is perfect for a first bike for children aged 18 months and older, coming with an adjustable seat, metal frame and splash guard at the front for muddy areas. There’s a fun bell too , which can teach kids about safe cycling on pavements with other pedestrians, but it can be used indoors too on smooth surfaces.
Melissa & Doug Car Transporter: Was £15, now £9.99
This wooden toy set featuring a truck and four brightly coloured cars is one way to reduce the amount of plastic in your kids toys. It’s a great way to improve their hand-eye coordination too, designed for kids aged three to six. Easy to wipe clean and an opportunity to teach little ones colours, it would make the perfect Christmas gift.
Amazon fire 10 kids edition tablet: Was £199.99, now £134.99
If you were thinking about buying your child a tablet for Christmas, this is the device to snap up now. Taking the top spot in our review of the best kids’ tablets, our technology critic, David Phelan, said it was “the fastest and most enjoyable to use”.
He added that: "Though they cost more than the version aimed at adults they have certain extra benefits: A colourful bumper protects the electronic device from harm if it’s dropped, for a start.”
Plus, the price includes “a year’s subscription to Fire for Kids Unlimited, which offers access to some games, books, movies, educational apps and more”, meaning this is great value for money.
Monopoly classic game: Was £22.99, now £14.99
The mother of all board games, Monopoly is loved by many and often passed down from generation to generation. With 35 per cent off, now’s the time to give your board an update and prepare for cold night’s playing games around the fire. This one’s sure to get your mini property moguls excited.
Tiny Love gymini kick and play baby mat: Was £59.99, now £42.90
Make tummy time a sensory affair with this playmat that has sounds, bright colours, textures and mirrors for babies to get to grips with. It will also serve as a useful distraction when you’re trying to get odd jobs done around the house. The arches are adjustable too so it will accommodate a growing baby.
Fisher-Price rainforest music and lights deluxe gym: Was £64.99, now £39.16
This infant gym has been made for babies ages one month up to three years old that will enhance their playtime and will be fun for them to explore. Featuring music, lights and nature sounds, the soft-play mat is motion activated and will allow you to have your hands free when you’re busy.
How to take part in Amazon Prime Day
Amazon’s Prime Day sale is exclusive to customers that hold an Amazon Prime membership.
If you’re not already a member, there’s still plenty of time to sign up. A monthly membership costs £7.99 or you can pay an annual sum of £79.
You can also sign up for a 30-day trial before the sale starts, which means you can shop the Prime Day deals without forking out for a membership, as long as you remember to cancel before the trial period ends.
Subscribers are also granted access to same-day delivery slots, over 800,000 free e-books and the use of Prime Video and Amazon music services.
How to get the best deals on Amazon Prime Day
Here at IndyBest, the team will be scouring the sales to help you navigate the most worthwhile savings and discounts to enjoy, so make sure to check back here.
Another way to ensure you get the best deals is to download the Amazon app. Not only will this give you a head start, you will also be able to track Lightning Deals, which are discounts that are only available for a few hours at a time. You can set up alerts too to be notified when certain deals go live.