When Is Amazon Prime Day 2021?

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Amazon prime boxes and envelopes delivered to a front door of residential building
Amazon prime boxes and envelopes delivered to a front door of residential building Getty Images

Amazon.com’s annual Amazon Prime Day event is set for 2021: It will be June 21 and 22, the giant online retailer announced today.

Amazon chief financial officer Brian T. Olsavsky hinted at the earlier-than-usual dates for the annual event during Amazon's first-quarter earnings call recently.

Olsavsky cited the pending summer Olympics and the fact that July, when Amazon typically holds its annual summer blowout sale, “is a big vacation month” as reasons to switch up the timing of the event this year.

“So, it might be better to have -- for customers, sellers and vendors to experiment with -- a different time period,” Olsavsky said. “We experimented the other way, obviously, in 2020 by moving it into October, but we believe that it might be a better timing later in Q2.”

Bargain hunters know Amazon Prime Day as an opportunity to score a bevy of deals on all manner of merchandise. Search traffic for queries such as “when is amazon prime day” and “best deals on amazon prime day” spike in the weeks and months prior to the event as shoppers plan their spending sprees to save on big-ticket electronics and make early headway on holiday shopping. The event was designed in 2015 to juice sales during retail’s summer doldrums. Last year’s move to October, due to the pandemic, ignited record Prime Day sales for Amazon and kicked off the holiday shopping season a month early.

What to Expect on Amazon Prime Day 2021

Expect the Prime Day event this year to sing with better deals than ever as Amazon responds to stepped-up competition from Walmart, Target, and even in some cases Costco all now offering free shipping and same-day in-store pickup to siphon off Prime customers and compete with Amazon Prime Day. Other online retailers, answering the demands of customers increasingly shopping online during the lockdown, have also stepped-up free (or close to it) shipping.

Deals already already announced for Amazon Prime Day 2021 include Amazon's proprietary Fire TVs starting at $99, a Toshiba 32-inch HD Fire TV for $129.99 (down from $199.99), $15 off your first $100 order from Prime Wardrobe, and 21 free standard prints from Amazon Photo.

That's typical. In past years, Prime Day has offered huge deals on Amazon’s proprietary gadgets -- including Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk -- plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Whole Foods supermarket chain. Naysayers note Prime Day has been Amazon’s version of a garage sale, unloading a lot of silly and unsold inventory along with only the occasional true treasure.

Many Prime Day deals will be posted on Amazon.com weeks in advance of Prime Day, and some can be preordered by Prime members. Nonmembers can sign up for a free 30-day trial to tap the sales on Amazon Prime Day 2021. Not satisfied? Cancel the membership before you have to start paying for it.