Amazon's Prime Day sale has become a shopping event big enough to rival Black Friday – a two-day extravaganza with hundreds of discounts on technology, home appliances, beauty and more. It's undoubtedly the best time to shop for Amazon devices such as Kindle, Echo and the Fire TV stick, as they're heavily discounted. Amazon also rounds up limited-time deals from big brands including Apple, Nintendo, Shark and Oral-B.
But how can you shop smartly? From the hundreds – if not thousands – of deals, we've found the best on headphones, laptops, vacuum cleaners and Amazon devices so you can start filling up your basket without the delay of rigorous searches. Time is of the essence as Prime Day wraps up today, meaning these discounts will disappear from the site for another year. So, if you have been eyeing up an Apple Watch, a new games console or Shark vacuum cleaner, now is the time to make a purchase.
But first thing's first: to take advantage of the discounts on offer, make sure you're signed up for a free 30-day trial to Amazon Prime before you shop. Handily, membership also comes with unlimited one-day delivery on millions of items and access to all Prime Video content.
Amazon reserves its best deals for Prime Day, so you can be confident that prices won't drop lower later in the year, even for other shopping extravaganzas such as Black Friday.
Now, without further ado, here is our list of bargains and the best Amazon Prime Day 2021 deals...
1. Nintendo Switch + Mario Kart 8 Bundle
Nintendo's home-and-handheld hybrid console has been flying off the (virtual) shelves this Prime Day. It allows you to effortlessly switch between playing on a TV and on a handheld device, combining the best parts of previous Nintendo consoles Wii and DS. This bundle comes with Mario Kart 8, but you can also opt for other bundle games including Pokemon Snap (£309.99), Just Dance 2021 (£284.99) and Ring Fit Adventure (£314.99).
Both the original Switch and the Switch Lite version (was £199.99, now £174.99) are still available in the Prime Day sale. The Lite is smaller and designed for on-the-go play, perfect to slip into your backpack or coat pocket.
2. Apple AirPods Pro
There's lots to love about Apple's premium earbuds, the AirPods Pro. They have a customisable fit, noise-cancelling "transparency" mode for when you need to be able to hear your surroundings, plus a sweat and water-resistant finish (ideal for going on a run or to the gym). The wireless charging case offers 24 hours of battery life, so you'll never be caught out on a long journey.
3. Shark Upright Vacuum Cleaner
Made famous by Instagram cleaning influencer Mrs Hinch, Shark vacuums have rapidly risen in popularity – and for a good reason. This model transforms into a portable vacuum to easily clean stairs, sofas and under furniture. It also boasts Anti Hair Wrap technology that actively removes hair from the brush-roll as you clean. What's not to love?
4. Microsoft Surface Laptop 3 Ultra-Thin 13” Touchscreen Laptop
It's no secret that Microsoft's Surface line is among the most eligible set of laptops out there – they have been described by Telegraph product reviewers as some of the "best laptops in history". The Surface 3 takes all the best parts of a tablet, such as the touchscreen and lightweight construction, and fits them into a beautiful laptop.
5. Oral-B Smart 6 6000N CrossAction Electric Toothbrush
If you want to invest in a top-of-the-range electric toothbrush, Prime Day is a good time to shop, as many premium models from dentist-approved brands like Oral-B are heavily discounted. The Oral-B Smart 6 6000N offers Bluetooth connectivity and five brushing modes including gum care, whitening and sensitive. It offers up to 100 per cent more plaque removal than a manual toothbrush and has an impressive two-week battery life.
6. Apple Watch Series 6
The latest iteration of this premium smartwatch offers a new range of health features, including blood oxygen monitoring and an ECG app, on top of all the existing functions that make the Apple Watch a market leader. These include detailed activity and fitness tracking, the ability to send messages and take calls from your wrist, Apple Pay, music, podcasts and more – all in a stylish aluminium design you'll want to show off.
7. Shark Cordless Handheld Vacuum Cleaner
This compact handheld vacuum cleaner is ideal for getting into all the nooks and crannies of your home to deal with crumbs, pet hair and and dust. It offers surprisingly powerful suction for such a small device, and the battery lasts for eight minutes per charge – perfect for grab-and-go cleaning.
8. The Glenlivet Founder's Reserve Single Malt Scotch Whisky
This award-winning Speyside whisky is a Prime Day steal, and one you'll want to share. Matured in selected traditional and American first-fill oak casks, 'Founder's Reserve' balances sweet, savoury and fruity notes to perfection.
9. Ninja 3-in-1 Food Processor with Auto-iQ
This gadget makes light work of chopping vegetables, making smoothies, blending sauces and smoothing batters. The ‘Auto-iQ’ technology means it’s incredibly easy to use, with five blending and processing programs that can be activated at the touch of a button. The 1200W motor and durable blades are powerful enough to chop whole fruit and vegetables, nuts, seeds and even ice.
10. Amazon Echo Dot
Amazon’s most popular Alexa-enabled smart speaker is often one of its best-selling products on Prime Day and Black Friday. This 4th generation model features new and improved sound as well as a sleek design on top of the full Alexa package; the ability to play music, answer questions, read the news, check the weather, set alarms, control compatible smart home devices and more.
11. Amazon Fire TV Stick 4K Ultra HD
Transform your television into a smart TV with the Fire TV Stick 4K, which allows you to enjoy an array of streaming services, from Netflix and Prime Video to ITV Hub and Disney+. It's the most powerful streaming media stick out there, with a new Wi-Fi antenna design optimised for the ultimate streaming experience. If you're usually scrambling for the remote, you're in luck – this gadget lets you launch and control your favourite movies and TV shows with the Alexa Voice Remote. If picture quality is your priority, the Fire TV Cube is worth considering too.
11. Amazon Kindle Paperwhite Bundle
The Kindle has revolutionised the way we read books, giving us access to over 5.5 million titles at a reduced price. When it comes to e-readers, Kindle is hard to beat, thanks to its crisp, clear 'Paperwhite' screen and IPX8 waterproofing (perfect for beach or bathtime reading). Whilst this bundle includes a leather case and charging mount, the original Amazon Kindle is also included in the Prime Day sale.
And, a bonus: for a limited time Prime members can enjoy three months of Kindle Unlimited for the price of none, giving you access to over one million books, audiobooks, comics and selected magazine subscriptions.
12. Amazon Fire HD 10 Tablet
Amazon's latest tablet high-definition tablet is not only 30 per cent faster than previous models thanks to the powerful octa-core processor and 3 GB of RAM, but larger, meaning you can stream films and play games at their very best. Enjoy up to 12 hours of battery life and 32 or 64 GB of internal storage. The Fire HD 10 Kids Edition tablet has been reduced for Prime Day, too, alongside all previous Fire models.
13. This Works Deep Sleep Pillow Spray
This pillow spray has been a word of mouth sensation, with many claiming it has helped them to drift off faster and sleep better. Combining scents of lavender and chamomile, it's a welcome addition to your bedroom routine. It's now in the Prime Day sale and, according to Amazon, was one of its bestsellers last year.
14. Emma Original King Size Mattress
When was the last time you changed your mattress? Some say you’re supposed to change it every eight years, but in reality most sleep experts recommend you do so whenever you're feeling uncomfortable on the one you have. If you are in the market for an upgrade, consider the Emma mattress. It's made from advanced foam layers for the best balance of support and softness. You'll also get a 200 day no-strings-attached trial period as standard.
15. Braun IPL Silk Expert Pro 5 PL5137 Generation IPL
IPL devices offer a more permanent solution to hair removal, and this premium Braun model is designed to make the process as quick and painless as possible. It has a precision head for removing hair on the face, underarms and bikini line, and SensoAdapt technology (with UV protection) that continually monitors your skin tone to adapt the flashes the device emits for the best results possible.