Amazon Prime Day 2022 – live: Best early UK deals on gaming, beauty, home appliances and more

·16 min read
The 48-hour sale will take place in mid-July, but the early bird deals have already kicked off  (The Independent )
The 48-hour sale will take place in mid-July, but the early bird deals have already kicked off (The Independent )

Deal hunters, listen up: one of the biggest sales of the year is just around the corner, with Amazon Prime Day 2022 confirmed to be kicking off in just over two weeks.

Second only to Black Friday, the online giant’s annual flash sale will see huge savings across tech, home and kitchen appliances, alcohol, TVs kids’ toys and more. Officially returning on Tuesday 12 and running through to Wednesday 13 July, the shopping extravaganza lasts a full 48 hours with thousands of products from big-ticket brands reduced, including Apple, Samsung, KitchenAid, Shark, Philips, Bosch and Rimmel.

Early deals kicked off on 21 June (a full three weeks before Prime Day officially starts), so the 2022 sale is already shaping up to be one of Amazon’s biggest years yet. The retailer has never dropped Prime Day deals this early, so you’re in for a treat.

Whether you’re after a pair of Levi’s jeans, headphones, a stand mixer, laptop or hair tool, as always, the IndyBest team will be on hand throughout to keep you afloat during the sale.

As well as our dedicated deal guides, our live coverage is here to save you endlessly scrolling. From now to the sale itself, make sure to follow along for the best discounts, unrivalled savings and expert advice on navigating the mammoth event. So, it’s time to finalise your wish list and get shopping.

Read more:

Best early Amazon Prime Day 2022 deals

  • When is Amazon Prime Day 2022?

  • How to claim free games

  • AirPods pro are cheaper now than on Black Friday

  • What we’re shopping this Prime Day

Goodbye for now

Thursday 23 June 2022 17:30 , Eva Waite-Taylor

That’s it from us today, folks. We hope you’ve enjoyed our rolling coverage of the pre-Prime Day sale.

If you’re still in the mood to shop, there’s plenty to keep you busy – our helpful deals guides cover everything from home appliances, fitness and alcohol to gaming, tech and Apple products.

And our main guide should be your go-to for recommendations and advice, think of it as your cheat sheet in the lead-up and during the shopping bonanza itself. It has the best early deals and answers all your burning questions about Amazon Prime Day 2022. Check it out now:

Amazon Prime Day early deals are here

TikTok famous products we think will be reduced this Prime Day

Thursday 23 June 2022 17:00 , Eva Waite-Taylor

Video-sharing platform TikTok has seen a huge boom over the course of the pandemic, but it’s not just a destination for cute pet videos, dance challenges or pranks.

It’s also a place for tutorials and recommendations, with products going viral and selling out at lightning speed. Its influence means that the #TikTokMadeMeBuyIt has now reached 14.8 billion views.

From bagel slicers to blushers, we’ve rounded up the products that we think will be on sale this Prime Day:

The TikTok famous products to add to your Amazon Prime Day wish list

Amazon’s Fire tablet is on sale for just £31.99

Thursday 23 June 2022 16:30 , Eva Waite-Taylor

If you’re looking for a deal on a new tablet, the early Prime Day sale is the time to invest. And we’ve just spotted a corker of a deal:

Amazon fire 7 tablet: Was £59.99, now £31.99,


If you’re looking to jump on the tablet hype then Amazon fire models are certainly worth considering. One of the retailer’s best sellers, the Amazon fire 7 landed a spot in our review of the best tablets where our tester described it as “lightweight and effortlessly portable”.

It has great speeds thanks to its quad-core processor, there’s a choice of 16GB or 32GB of storage packed under the hood. You can also expect up to seven hours of use on one charge, whether you’re listening to music, browsing or enquiring with Alexa about what to have for lunch.

Buy now

Amazon Prime Day vs Black Friday: Should you wait?

Thursday 23 June 2022 16:00 , Eva Waite-Taylor

 (The Independent)
(The Independent)

When it comes to sales events, Black Friday and Amazon Prime Day are the biggest and the best. But of course, there are differences between the two that might influence when you choose to shop.

One of the main differences is that during Black Friday you’ll see thousands of retailers partaking and offering big discounts across the board, so in theory, you have more choice.

This is in stark contrast to Prime Day, where the sale is limited (albeit not so much considering the sheer number of products the retailer stocks) to just the items on Amazon’s website. That being said, the perk of Prime Day is that the deals are all in one place, making it far easier to navigate than the beast that is Black Friday. And the discounts are exclusively for those with a Prime membership, so you may have more of a chance of snapping up an absolute bargain because there’s less competition.

On Prime Day, the main deals you’ll see are across Amazon’s tech and own-brand devices, with discounts up to 50 per cent off in previous years, so it’s the perfect time to benefit from huge savings.

To answer the question of whether you should wait, with Amazon’s previous track record in mind, you’ll get very similar, if not the same, deals, so we’d suggest shopping to your heart’s content on Prime Day.

Olaplex’s cult favourite No.3 hair perfector is 50% off now

Thursday 23 June 2022 15:30 , Eva Waite-Taylor

Olaplex No.3 hair perfector: Was £32, now £15.97,

 (iStock/The Independent)
(iStock/The Independent)

This was the first at-home treatment Olaplex launched, and it took the world by storm. When we roadtested the brand’s entire line of products, our writer noted that it “worked wonders on our split ends and made our hair visibly more shiny”. They found it to be a “really effective at-home solution”, and claimed that it “produced results that were far better than other at-home treatments we’ve used in the past”.

It doesn’t come cheap though, so we’d certainly recommend snapping it up while it’s just £15.97.

Buy now

How’s your pre-Prime Day shopping going?

Thursday 23 June 2022 15:00 , Eva Waite-Taylor

If you’re just joining us now, welcome! We’re here to bring you all the latest news and coverage across the early Amazon Prime Day sale. There’s plenty to get excited about from deals on gaming, tech and Apple products to alcohol, fitness and home appliances.

And for the creme de la creme, you need to take a look at our main guide, where we’re highlighting the very best deals and answering all your burning questions:

Amazon Prime Day early deals are here

What our tabletop game fanatic is picking up on Prime Day

Thursday 23 June 2022 14:30 , Eva Waite-Taylor

Similarly to Alex, our gaming writer Jasper Pickering shared his wishlist for the big day. As a tabletop game fanatic, he shared the best board game deals he’s hoping to shop on Amazon Prime Day. It’s a great read and should help you prepare for your next games night.

Read our guide to what board game deals you can expect on Prime Day:

I’m a tabletop game fanatic - here’s what I’m going to pick up on prime day

Keep your pooch happy this Prime Day

Thursday 23 June 2022 14:00 , Eva Waite-Taylor

Ahead of Amazon Prime Day, our writer Alex Lee veered from his usual role of sharing his top tips when it comes to everything tech-related, and instead gave us some insight into how he’s going to pamper his pooch during the shopping bonanza.

If you too want to treat your four-legged friend, take some inspiration from his shopping list:

I’m going to pamper my dog this Amazon Prime Day with these 7 products 

Stay cool this Amazon Prime Day

Thursday 23 June 2022 13:30 , Eva Waite-Taylor

If you’re worried about how to stay cool this Amazon Prime Day, snap up this floor fan (was £43.95, now £31.87, in the early sale. It’s portable for versatile use and the classic chrome metal grill finish would suit most décor.

Should you be looking for more inspiration when it comes to home appliances, read our guide to the best early offers now:

The best home and kitchen early Amazon Prime Day deals to shop now

Looking for a (cheap) tipple?

Thursday 23 June 2022 13:00 , Eva Waite-Taylor

According to some people, Thursday is the new Friday. So if you’re already thinking about what tipple to enjoy, there’s luckily an early Prime Day deal to snap up on everything from gin to champagne. It’s the perfect time for stocking your bar cart up on all your favourite things.

Read our guide to the best Amazon Prime Day alcohol deals now:

Looking for a (cheap) tipple? The Amazon Prime Day early alcohol deals have landed

Save 52% on this Oral-B electric toothbrush

Thursday 23 June 2022 12:40 , Eva Waite-Taylor

Oral-B iO9 electric toothbrush: Was £499.99, now £241.58,


If you’re searching for a new toothbrush, chances are you’ve realised that they don’t come cheap. But thanks to Amazon, this Oral-B option is currently 50 per cent off. It featured in our review of the best electric toothbrushes with our writer noting that the “oscillating action feels like it’s cleaning the teeth very thoroughly” and it performed particularly well when “clearing and cleaning braces”. You can even connect the toothbrush to an app via Bluetooth so that you can assess how well you’re brushing your gnashers.

Buy now

Level up your gaming experience

Thursday 23 June 2022 12:20 , Eva Waite-Taylor

Logitech G403 gaming mouse: Was £59.99, now £29.99,


If you’re looking for a new gaming mouse, then this latest deal from Logitech is currently at 50 per cent off.Much like the best gaming keyboards, Logitech is also known for its quality gaming mouse peripherals too, with the brand making its way onto our list of best gaming mice. The G403 looks like a decent contender with the brand claiming it’s designed for ideal grip and comfort. With RGB light sync and six programmable buttons, it should be decently customisable for any gaming PC set up.

Buy now

Read our guide to the best early Prime Day gaming deals for more:

The best gaming deals to expect this Amazon Prime Day

Which Amazon device will be discounted?

Thursday 23 June 2022 12:00 , Eva Waite-Taylor

While Amazon kicked off its early deals on 21 June, it hasn’t yet started to reduce the price of its own-brand devices. We’re unsure exactly when the online giant will start discounting them, but, should it be the official sale itself – 12 and 13 July – you’ll be in for a real treat.

For all the intel on what last year’s discounts looked like, make sure you check out our Amazon Prime Day own-brand device guide:

The Amazon device deals to expect this Prime Day

What we’re shopping this Prime Day

Thursday 23 June 2022 11:40 , Eva Waite-Taylor

Given the fact that our job is to shop for a living, when it comes to big sales events, we get excited. If you’re lacking inspo when it comes to your shopping list, fear not because we asked some of the team to share the bargains they’re looking to bag on the big day itself. From air fryers to fake tan, it’s a diverse range of items that will likely get you in the mood to get bargain-hunting.

Read our wishlist now:

The top deals we’re looking to snap up on Amazon Prime Day

How to get a massage gun for just £34

Thursday 23 June 2022 11:20 , Eva Waite-Taylor

Welteayo massage gun: Was £59.90 now £33.97,


When it comes to relieving aches and pains and promoting muscle recovery, massage guns are a great tool to have in your gym bag. And we were surprised to see this one so heavily reduced, with similar models often costing in the region of £100. According to the brand, it provides a deep tissue massage and features 30-speed settings and a maximum of 3200 percussions per minute, so that you can adjust to exactly how you like your massage. Say goodbye to DOMS once and for all.

Buy now

ghd hot brush has 20% off right now

Thursday 23 June 2022 11:00 , Eva Waite-Taylor

ghd rise professional hot brush: Was £169, now £135.20,


Never have a bad hair day thanks to this early Prime Day deal. One of the “most well known hot brushes on the market is by ghd”, noted our review. It “leaves your locks smooth, with added volume and a loose curl” and it’s “great for adding a bit of body and bounce”. With 20 per cent off, this really is a no-brainer,

But now

Flex those bargain hunting muscles with this Fitbit deal

Thursday 23 June 2022 10:40 , Eva Waite-Taylor

Calling all fitness fanatics, we’ve got a deal just for you.

Fitbit Inspire2 health & fitness tracker: Was £89.99, now £58,


Take your fitness regime up a gear with this Fitbit tracker, which is currently reduced by a sizeable 36 per cent. The sleek-looking smartwatch is available in rose, white and black, and we particularly like this summery pink pastel shade. It comes with a free one-year Fitbit premium trial, so you can make the most of personalised stats, as well as keeping an eye on your heart rate, activity goals and sleep stages.A similar model was rated best overall in our round-up of the best fitness trackers with our tester praising the “lightweight, durable and sophisticated” piece of tech.

Buy now

How to claim free games ahead of Amazon Prime Day

Thursday 23 June 2022 10:20 , Eva Waite-Taylor

Amazon Prime Gaming


Calling all gamers, Amazon hasn’t forgotten about you in its early sale, there are a whole host of deals you can snap up now. What’s more, you can currently download more than 30 games for free from Prime Gaming, be that Mass Effect Legendary Edition or Star WarsJedi Academy. Depending on the game you choose, it’ll be available to play on Xbox One, Xbox Series X/S, PS4, PS5 and your PC.

Browse Amazon Prime gaming

The best early laptop deal to snap up now

Thursday 23 June 2022 10:00 , Eva Waite-Taylor

If you’re searching for a new laptop, Prime Day is the perfect time to invest. But, luckily if you can’t wait that long, Amazon has already started slashing the price of some seriously high-tech models.

Asus vivobook OLED 15 M513UA: Was £699.99, now £479.99,


There’s £220 off the 15in Asus vivobook OLED thanks to Amazon Prime Day’s early sale. OLED screens are a class above typical LCD displays and are unmatched when it comes to colour vibrancy and contrast, making them ideal for watching entertainment on the go. At £479.99 this is one of the cheapest OLED laptops we’ve ever come across. The vivobook isn’t a slouch in other departments either: with an AMD Ryzen 5 CPU, 8GB of RAM and a 512GB SSD, this Windows 11 laptop comes highly recommended.

Buy now

Get your game on with early Prime Day deals

Thursday 23 June 2022 09:45 , Eva Waite-Taylor

‘Halo Infinite’ digital download for Xbox and Windows: Was £54.99, now £24.99,


Halo Infinite is the most confident the Halo series has been in years. The campaign follows Spartan supersoldier Master Chief as he continues the fight against the Banished on the ringworld of Zeta Halo with the help of a new AI known as “The Weapon”.

In our review of the game, we said that “Halo Infinite feels like an object from the past that’s been sent from the future. On the one hand, 343 Industry’s long-awaited sci-fi sequel is solidly backwards-looking – an attempt to mimic the formula that made earlier entries like Halo: Combat Evolved and Halo 3 such tremendous successes.”

With 55 per cent off and recent updates to its campaign and multiplayer, there’s never been a better time to dive back into the world of Halo.

Buy now

Hoover up this Shark vacuum cleaner early Prime Day deal

Thursday 23 June 2022 09:30 , Eva Waite-Taylor

When it comes to home appliances, Prime Day is the perfect time to make the investment in new tools. And luckily, we’ve just spotted an early deal that might just pique your interest.

Shark cordless stick vacuum cleaner IZ201UKT: Was £349.99, now £219,


Queen of clean, Mrs Hinch, loves Shark, and so do we. This cleaning tool was featured in our review of the best cordless vacuum cleaners, and it seriously impressed our tester. It features a flexible wand that bends to make like work of cleaning under sofas and coffee tables, while the LED headlight works to “illuminate hidden dust in every corner”, noted our writer. They “found the vacuum effortlessly sucked up everything in sight, making this one of the best” that they tested.

Buy now

Apple AirPods pro earbuds are just £184 ahead of Prime Day

Thursday 23 June 2022 09:15 , Eva Waite-Taylor

Apple is notorious for not taking part in sales, but you’re likely to find competitive prices at Amazon on Prime Day. Case in point on the tech giant’s popular earbuds.

Apple AirPods pro with MagSafe charging case: Was £239, now £184, 


These earbuds are pretty pricey but, thanks to the early Prime Day deal, you can snap them up for a fraction of the cost – and they’re even more reduced now than they were on Black Friday! When we reviewed the Airpods pro, our tester said they “are a high-end pair of earphones that are difficult to find much fault in”. As for the noise quality, our tester added that “it’s a sound topped by few rivals,” with an impressive active noise-cancelling function that shuts out ambient noise.

Buy now

When is Amazon Prime Day 2022?

Thursday 23 June 2022 08:59 , Eva Waite-Taylor

Amazon Prime Day 2022 is very nearly here. It’s been confirmed that the sale will return on Tuesday 12 July through to Wednesday 13 July. There’s even more good news for savvy shoppers too, as the retailer kicked off its early deals a whopping three weeks in advance of the big day. The early sale will include up to 50 per cent off big-ticket brands. Follow along today for all the latest deals and insight.

Good morning bargain hunters

Thursday 23 June 2022 08:40 , Eva Waite-Taylor

In case you hadn’t heard, Amazon Prime Day is just around the corner and the early deals have already started to drop. Confirmed to be taking place between Tuesday 12 July through to Wednesday 13 July, the 48-hour sale is one of the best times of the year to nab a bargain.

Amazon Prime Day early deals are here

As always, we’ll be on hand throughout the sale with the best deals across tech, home and kitchen appliances, fashion, alcohol, kids’ toys and more.

Earlier than ever before, the sale’s first early deals are heating up – and we’ll be handpicking the créme de la créme for our liveblog. Ready? Let’s go.