In a bid to be more environmentally conscious, 85% of Americans have made at least one positive change in their lifestyle in the past year.
A new survey of 2,000 Americans showed that while the average American has made three positive changes, 41% of those polled said they've made even more than that.
Four in ten of those polled said they make an environmentally conscious decision at least once a week, and nearly one in three said they do so daily.
The survey, conducted by OnePoll on behalf of Beef + Lamb New Zealand, found that Americans are increasingly making sustainability a priority in their everyday lives.
In the past year, 45% of Americans polled said they've cut down on wasting food, and 27% said they've made a better effort to buy products with traceability labeling.
One in three said they've begun recycling more in the past 12 months, while 31% say they've cut down on plastic use and nearly 25% have reduced water usage in their homes.
According to the results, environmental awareness appears to grow with time and age.
Seven in ten of those polled say the more they age, the more environmentally conscious they become, with nearly six in ten saying they are more environmentally aware now than they were five years ago.
Nearly seven in ten of those surveyed said buying food products that are sustainably raised or produced is a priority and Americans would pay an average of 37% more for meat or other animal products if they knew the animal was humanely treated.
For many Americans, it's about trying to make a difference.
Four in five say they feel like they are making a difference when they make an environmentally conscious decision, with another 80% saying it makes them feel better about themselves.
Said Michael Wan, Global Manager, Beef + Lamb New Zealand: "Everyone can take steps - even small steps - to help not only slow the decline of nature globally, but to help rehabilitate our ecosystem as well. In New Zealand, we are proud of our country's lush landscapes and beauty, but we are even more proud of our dedication to keeping our environment clean, green, and healthy."
The biggest reason those surveyed cite for their environmentally conscious lifestyle changes is a growing concern of global warming (70%).
Sixty-six percent say they care about protecting ecosystems and want to help save animals from extinction.
Two in three Americans say they care about sustainable food production because they are worried about what they or their family eat.
Said Beef + Lamb New Zealand's Wan: "Beef + Lamb New Zealand is proud to represent farmers who are committed to raising animals humanely, while also preserving biodiversity, reducing carbon emissions, and protecting the water, soil, and air. In turn, consumers can truly taste pure nature when they enjoy sustainably raised grass-fed beef and lamb from New Zealand."
The great news is that a growing interest in becoming more eco-aware is a movement that's contagious: Half of those polled say they've influenced somebody else to be more environmentally conscious, with the average respondent saying they've swayed three of their friends.