The latest installment of Animal
Crossing was released on March 20,
and it became an instant smash hit.
Emilie Dujour, a PR and digital communications
manager for the San Antonio Museum of Art
(SAMA), played the game as a fan at first.
SAMA, like almost every other art gallery in the
U.S., shut its doors at the start of lockdown.
In April, Animal Crossing added a new feature
allowing players to open their own art gallery.
“I asked my coworker, ‘Would you be
interested in seeing if we could add some
of the artwork from our collection'”.
SAMA uploaded a few of its pieces into the
game, which patrons can access by scanning a
quick response code on the museum’s website.
The Metropolitan Museum of Art, which is
the largest art museum in the U.S., also dropped its
own massive collection of work into the game.
independent artists have also taken to the
game to host their own shows, bringing their work
into a totally new medium — and plenty of new fans