Anime Streamer Crunchyroll Finds Its Niche Among Streaming Giants
In a world where seemingly every major media company has its own streaming service, is there room in the market for a streamer without a massive library, an endless supply of original content or a boatload of cash? Crunchyroll, owned by WarnerMedia, could fit the bill. This week, the anime streaming service announced two new executives to lead its content strategy and gaming teams. It plans to produce content for WarnerMedia’s upcoming streaming service, HBO Max, which launches in May. Although it offers highly specific programming, Crunchyroll could find its place in the competitive streaming landscape. “Crunchyroll is a great example of something that could survive,” said Tom Nunan, Co-Founder of Bull’s Eye Entertainment, UCLA lecturer, and former NBC Studios president.”Niche is everything when it comes to non-library streaming plays. If these other services want to survive, they have to really intensely speak to a particular niche audience or they will fail.” Also Read: Can Social Media and Technology Come to the Rescue in a Pandemic? Crunchyroll was created in 2006 as an online streaming service for anime and manga fans in the United States that wanted to watch subtitled (and sometimes dubbed) versions of their favorite full-length shows from Asia....
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