Announcing the Winners of the 2022 Bulldog PR Awards
Ridgefield Park, New Jersey--(Newsfile Corp. - June 27, 2022) - Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively by journalists.
"This year's entries were the most impressive I've ever seen," says Christopher Elliott, award-winning journalist, author, consumer advocate and long-time Bulldog Awards judge. "They showed PR pros at their best-helping clients overcome seemingly impossible business challenges, navigating the treacherous waters of an unpredictable pandemic, or offering to assist the neediest in society. It's a defining moment for the industry. I'm honored to be a part of it."
The entries certainly impressed our outstanding panel of judges who had to determine category and Grand Prize winners. This year's campaign, agency, and individual Grand Prize winners are:
Tropicana Toothpaste by MullenLowe for Best Campaign of 2021
Fahlgren Mortine for Best PR Agency of 2021
Kathy Bloomgarden of Ruder Finn for PR Star of 2021
Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once.
"It's always my pleasure to be on this panel of judges," says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. "The campaigns this year really homed in on organic story-telling techniques and user generated content. Through the innovative use of social media, corporate blogs, virtual press rooms, and translation, the nominees successfully generated a wider global awareness of their brand and clients."
The winning individuals, teams, agencies, and companies have earned the honor of becoming Bulldog Awards recipients, in addition to widespread promotion across Bulldog Reporter's newsletters and associated websites. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection.
Congratulations to all the winners of the 2022 Bulldog PR Awards!
Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs.
Campaign Categories
Grand Prize - Best PR Campaign of 2021
Tropicana Toothpaste by MullenLowe
Best Arts & Entertainment Campaign
Gold: AHS Night Bites Bakery by NVE Experience Agency
Silver: PAW Patrol: The Movie by Spin Master
Bronze: The Original Immersive Van Gogh Exhibit by Lobeline Communications
Best Beauty, Fashion, or Lifestyle Campaign
Gold: Billabong x Wrangler® Collection by French/West/Vaughan
Best Brand Launch
Gold: Ambiq by Ambiq
Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan
Best Business to Business Campaign
Gold: How the 4A's Re-Established its Leadership Position and Grew its Membership by The Sway Effect
Silver: Brodeur Partners by Brodeur Partners
Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR
Best Business to Consumer Campaign
Gold: Canadian Tire Christmas Trail by Canadian Tire Corporation
Best Campaign on a Shoestring Budget
Gold: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR
Silver: National Museum of American History by National Museum of American History
Bronze: Tree BnB - a place for everyone by FSC Global Development GmbH
Best Community Engagement Campaign
Gold: Cloud Paper - Flush Campaign by Cloud Paper
Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR
Bronze: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health
Best Community Relations Campaign
Gold: Highwire for COOP by Highwire PR
Silver: Revitalizing Newark Symphony Hall by Violet PR
Bronze: Hunger Action Month by The GIANT Company
Best Consumer Product Launch
Gold: Archer and LaunchSquad Embrace Future of Transportation with eVTOL Demonstrator Aircraft by LaunchSquad
Silver: Lanzamientos Xiaomi by SmartPR S.A.S
Bronze: SEGA Reimagines a Nintendo Wii Classic with a Vibrant Video Campaign for Sonic Colors: Ultimate by SEGA
Best Content Marketing Campaign
Gold: Oracle AI@Work 2022 by Oracle
Best Covid-19 Response Campaign
Gold: Kaiser Permanente by Kaiser Permanente
Silver: BRG Communications and American College of Preventive Medicine by BRG Communications
Bronze: Monter Employment Index by MullenLowe
Best Crisis Management
Gold: Technica Communications Guides Client Crisis to $13M in Funding by Technica Communications
Silver: Preserving Denver7's Future by SideCar PR
Bronze: The Reinvention of Signet Jewelers - How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect
Best Diversity/Inclusion Campaign
Gold: BAND-AID OURTONE by Hunter PR
Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health
Bronze: BUCHANAN'S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American by Hunter PR
Best Financial Services Campaign
Gold: Finance of America Mortgage by Sloane & Company
Silver: Mighty PR by Mighty PR
Bronze: BackBay Communications by BackBay Communications
Best Food & Beverages Campaign
Gold: Tropicana Toothpaste by MullenLowe
Silver: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR
Bronze: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan
Best Global Campaign
Gold: The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into The Pandemic by Hilton
Silver: Mastercard Five by Rogers & Cowan PMK
Bronze: KTPO by Bullfrog + Baum
Best Government/Public Service Campaign
Gold: Sparking National Attention to Help MuralNet Close Tribal Digital Divide by Outside Labs
Silver: Selling Pittsburgh International Airport's Transformation by Violet PR
Best Green Environmental/Sustainability Campaign
Gold: Cloud Paper - Flush Campaign by Cloud Paper
Silver: LaunchSquad Helps Carbon180 Combat Climate Change by Taking Carbon Removal from Science Fiction to Reality by LaunchSquad
Bronze: Infineon VW ID.4 Campaign by Wireside Communications
Best Healthcare Campaign
Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health
Silver: Wolf tells the SMA story by Edelman Italy
Bronze: Ellume and LaunchSquad Fight Global COVID-19 Battle with World's First Over-the-Counter, Fully At-Home Diagnostic Test by LaunchSquad
Best Integration of Traditional and New Media
Gold: Tropicana Toothpaste by MullenLowe
Silver: Honey Bunches of Oats "Makes a Bunch Happen" by Hunter PR
Bronze: Trane® Residential Annual PR Program by Havas Formula
Best Investor Relations
Gold: Pushpay by Pushpay
Silver: The Reinvention of Signet Jewelers - How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect
Bronze: Solebury Trout by Solebury Trout
Best Issue/Cause Advocacy Campaign
Gold: SAGE - Advocacy & Services for LGBTQ+ Elders by Dittoe PR
Silver: Hawthorne Strategy Group by Hawthorne Strategy Group
Bronze: Life. Supported. - New York Disability Advocates with Kivvit by Kivvit
Best Media Relations Campaign
Gold: Tier One Partners and Ally Bank by Tier One Partners
Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health
Bronze: Scott Circle Communications by Scott Circle Communications
Best Newsjacking Campaign
Gold: Smashburger Calls To End The Chicken Wars by Havas Formula
Silver: Say Communications by Say Communications
Bronze: Good Catch OurWay by Sharp Think
Best Not-for-Profit/Association Campaign
Gold: How the 4A's Re-Established its Leadership Position and Grew its Membership by The Sway Effect
Silver: Call of Duty Endowment - #CODEMedicalHeroes by Call of Duty Endowment
Bronze: LaunchSquad Supports The Trevor Project's Focus on Innovation to Save LGBTQ Lives by LaunchSquad
Best PR Podcast
Gold: Spill the Ink podcast by Reputation Ink
Silver: Global Results Communications PR 360 Podcast by Global Results Communications
Best Public Affairs Campaign
Gold: Fighting For Our Veteran's Health by ROKK Solutions
Silver: Hotel Worker Right to Return to Work by C-Strategies Inc.
Bronze: CYBER.ORG by Raffetto Herman Strategic Communications
Best Special Event or Publicity Stunt
Gold: Kinetic Sand - "Please Do Touch the Art" by Spin Master
Silver: Ally's #TotallyCovered Campaign by Tier One Partners
Bronze: Canadian Tire Christmas Trail by Canadian Tire Corporation
Best Technology/Software Campaign
Gold: MacKeeper by Lightspeed PR & Marketing
Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan
Bronze: Waabi and LaunchSquad launch revolutionary simulator, Waabi World by LaunchSquad
Best Thought Leadership Campaign
Gold: Delivering a Reliable, Greener Grid for the Future of New York by New York Independent System Operator
Silver: Ambiq by Ambiq
Bronze: Amendola Raises HSBlox Profile in Value-Based Care Landscape by Amendola Communications
Best Travel & Tourism Campaign
Gold: Hilton Extends Hospitality Through "Hilton at Home" Digital Content Series, Offering Insider Tips to Make Consumers' Homes and Lives More Hospitable During Global Pandemic by Hilton
Best Use of Influencers
Gold: Captain Sandy Yawn Campaign: Peppercomm for Travelers Insurance by Peppercomm
Silver: Truvia: Competitive Conquest by RF|Binder
Bronze: The MRKT by The MRKT
Best Use of Personality/Celebrity
Gold: Popeyes x Megan Thee Stallion Hottie Sauce by Popeyes
Silver: Sonic Fin x Russell Wilson by Spin Master
Bronze: SLS Brickell x Kendall Jenner by Tara Solomon, Inc.
Best Use of Research - Business/Consumer
Gold: Fender Uses Nationwide Survey, Doubles Down On Beginner Tools To Break Down Barriers, Demystifies Guitar by Fender
Silver: Ipsos by Clyde Group
Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR
Best Use of Social Media
Gold: #ShotforSam Vaccine Incentive Program by MullenLowe
Silver: Beyond Connected to Westchester Tourism by Mower
Bronze: Wines of Germany USA: Prost Every Moment by RF|Binder
Best Use of Video/Multimedia
Gold: ASRC Federal James Webb Space Telescope Videos by ASRC Federal
Silver: National Parks Conservation Association & Limestone Branch Distillery Talking Parks Video Series by National Parks Conservation Association
Bronze: First American National Commercial Services: Digitizing Commercial Title with ClarityFirst by RF|Binder
Best Viral Campaign
Gold: Tropicana Toothpaste by MullenLowe
Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR
Bronze: Magic Shave by Agency Guacamole
Best Virtual Event Campaign
Gold: MediaTek Mobile Latam Congress - MMLC by SmartPR S.A.S
Silver: AARP Movies For Grownups 2022 by Rogers & Cowan PMK
Best Visual Storytelling Campaign
Gold: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan
Most Innovative Media Relations Campaign
Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health
Silver: AHS Night Bites Bakery by NVE Experience Agency
Bronze: Angry Orchard x Bryte Boards Collaboration by MullenLowe
Individual or Team Categories
Grand Prize - PR Star of 2021
Kathy Bloomgarden, Ruder Finn
Leader of the Year (Agency)
Gold: Kathy Bloomgarden, Ruder Finn
Silver: Natalie Best, French/West/Vaughan
Bronze: Nicole Rodrigues, NRPR Group
Media Relations Professional of the Year
Gold: Maryam Ayromlou, Ruder Finn
Silver: Jodi Einhorn, Red Havas
Bronze: Gabbi DiNoble, MullenLowe
PR Professional Who Makes a Difference
Gold: Rosemary Ostmann, RoseComm
Silver: Tara Solomon, Tara Solomon, Inc.
Bronze: Bilal Kaiser, Agency Guacamole
PR Star Under 40
Gold: Ashley Lennington, SPM Communications
Silver: Stephanie Clarke, Red Havas
Bronze: Caroline Ponseti, The Herald Group
PR Up and Comer
Gold: Shane Blackburn, Red Havas
Silver: Jennifer Wright, Hawthorne Strategy Group
Bronze: Heyli Lopez, SPM Communications
Public Relations Professional of the Year
Gold: Kathy Bloomgarden, Ruder Finn
Silver: Linda Descano, CFA, Red Havas
Bronze: Neil Alumkal, Stuntman PR
Best PR and Communications Agency Team of the Year
Gold: The MRKT
Silver: The Agency
Bronze: V2 Communications
Best PR and Communications In-House Team of the Year
Gold: Ambiq
Silver: Genesis Crypto Market Commentary Program, Genesis Global Trading
Agency Categories
Grand Prize - Best PR Agency of 2021
Fahlgren Mortine
Agency That Gets Results
Gold: Fahlgren Mortine
Silver: Forefront Communications
Bronze: Vicarious PR
Best Boutique Agency
Gold: Violet PR
Silver: Capwell Communications
Bronze: Grey Matter Marketing
Best Industry-Focused Agency
Gold: Vested
Silver: Capwell Communications
Bronze: Forefront Communications
Best New Agency
Gold: Knights Media & Public Relations
Silver: Milk & Honey PR
Bronze: Boost Public Relations
Business to Business (B2B) Agency of the Year
Gold: Fahlgren Mortine
Silver: BLASTmedia
Bronze: GingerMay
Business to Consumer (B2C) Agency of the Year
Gold: French/West/Vaughan
Silver: Fahlgren Mortine
Bronze: Vicarious PR
Large Agency of the Year
Gold: French/West/Vaughan
Silver: Ruder Finn
Bronze: Fahlgren Mortine
Midsize Agency of the Year
Gold: The Abbi Agency
Silver: Merritt Group
Bronze: Dittoe Public Relations
Most Innovative Agency
Gold: Ruder Finn
Silver: Forefront Communications
Bronze: Kivvit
Small Agency of the Year
Gold: Capwell Communications
Silver: Boost Public Relations
About Bulldog Reporter
Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won't find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals.
About Agility PR Solutions
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Contact
Richard Carufel
Editor and Awards Judge, Bulldog Reporter
richard.carufel@bulldogreporter.com
https://bulldogawards.com/
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