Apple announces its first original TV show, and it’s not what you expected

We've known for a while that Apple has been eager to produce original content for its Apple TV set-top box and now it looks like it's green lighted its first official series. The New York Times reports that the show will be an unscripted series about... smartphone apps.

Wait, seriously?

FROM EARLIER: The iPhone SE’s battery life blows away the iPhone 6s

Per the Times, Apple is "working with the entertainer and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy."

There aren't a lot of details about the show's production, although Apple's Eddy Cue tells the Times that it will revolve around "the great ideas that people had to build things and create things." It's also not clear at this point if will actually be a host on the show or if he'll just be a producer.

(Given's own foray into the tech world, however, we have a hard time imagining Apple letting him use the show to promote his own smartband.)

Related stories

Here's how much the FBI is paying Cellebrite for its iPhone hack

FBI's secret iPhone hacking method may not be a secret for long

Apple can't really prevent the scary way spies might tap into iPhone data

More from BGR: Apple stared down the FBI and won

This article was originally published on

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting