Apple, Fitbit should use all that data they collect from you to protect public health

The marketing for the Apple Watch says it all: “A healthy leap ahead.” “Here’s to a healthier you.” “The future of health never looked so good.” The Apple Watch, like countless other digital health apps and wearables, is selling itself with an implicit promise of individual empowerment: that we can use this health information to take specific actions – exercising so that your heart rate reaches a certain elevated threshold, for example – that will lead to better health.

But in pitching and promising health to the individual, companies that make apps and wearables, and the customers who buy them, are focusing on the trees – and missing the rest of the forest.

In truth, we have less control over our own health than we like to think. In fact, our health is heavily influenced by our surroundings – including the health of the people around us. What this might mean for the ever-growing market of wearables is a new focus beyond the individual, to those in their household, their friends, even their whole community.

Mapping exercises – or diseases

By incorporating social and community factors, digital health products could better capture what goes into public health. Communitywide data from fitness trackers and other digital data already feed into some public health models.

Fitbit publishes reports that show, for example, communities where people exercise the most. Cellphone location data is sometimes used to map disease outbreaks. These models and their underlying datasets could prove to be a boon to those people and agencies responsible for protecting and improving all of our health.

COVID isn't over: How to help everyone, everywhere endure the next stage.

Enabling scientists: Why we're investing $150 million to unite biology and AI

Aggregated health data that reflects communitywide factors has for centuries now aided public health practitioners, allowing them to make seemingly simple improvements that nonetheless greatly impact people’s lives.

Returning home from the hospitals of the mid-19th century Crimean War filled with sick and injured British soldiers, Florence Nightingale sought to use data she had meticulously collected to demonstrate the impact that community factors had on soldiers’ health. Nightingale famously employed powerful graphics to convince Britain’s leaders that measures to improve sanitation – such as cleaning the air water, and sewer systems – could prevent disease and dramatically decrease deaths.

The world still faces enormous public health challenges, including the ongoing COVID-19 pandemic. But we also have new cards to play, like the vast repositories of health sensor data and powerful artificial intelligence techniques that can help us make sense of it.

Using these tools to improve health devices and apps could be a major opportunity to tackle these massive challenges.

Early warning system for suicides

Among the most troubling recent public health concerns is the teen mental health crisis. Seeking to address rising suicides, a Harvard-led research project pools health data from many people and uses artificial intelligence to make it more useful, like combining smartphone and Fitbit data to understand indicators of suicide.

The hope is that marrying AI and health sensor data could help build an early warning system for people at risk of suicide.

For now, this research remains academic. And a major challenge is that suicide is still relatively rare, generating little data that algorithms can use to make predictions. But like many other health events, suicide risk doesn’t occur in a vacuum.

You can talk about suicidal thoughts: USA TODAY editor shares advice after her mother's death by suicide

Former U.S. surgeon general: Our mental health crisis is getting worse. New 988 suicide hotline can be our fresh start.

Suicides might seem like isolated acts, but they often occur in clusters – what researchers call suicide contagion. What if suicide prediction algorithms, like the one being built at Harvard, could incorporate a social element from health sensor data like your friend network?

Digital health products could feed into social network algorithms that help identify when people need mental health resources. A wearable that tracks your mood and sleep might intervene based on those metrics. But a social-enabled algorithm might be able to go several steps further, recognizing troubling trends among one’s close contacts – such as social media posts suggesting self-harm, and thus when someone might themselves be at greater risk for suicide.

Privacy concerns

There are, to be sure, many hurdles to using social and community data in digital health products. Some users may have privacy concerns about sharing data with companies or public health agencies.

Overcoming these hurdles could involve developing open source standards for transparency about data management, or ensuring that people can control when, and with which agencies, to share personal data.

Public health agencies: Why are Americans confused about COVID? Blame it on poor communication.

'Something has to change': Health care workers who cared for us during COVID are burning out

Even so, the opportunity remains too great to ignore. Although digital health products can, and already do, benefit individuals, by far the greatest benefits could one day come when these products operate in tandem with information about the community and beyond the individual.

Opinion alerts: Get columns from your favorite columnists + expert analysis on top issues, delivered straight to your device through the USA TODAY app. Don't have the app? Download it for free from your app store.

Now, it is likely a wealthier and thus an already healthier set of people that tend to purchase digital health products. This fits a historical pattern, where new technologies like computers cater to select individuals, only later expanding to serve broader communities.

For digital health companies to credibly claim to improve people’s health – to truly, as they promise, become “the future of health” – their next step could be an increased willingness to look beyond an individualized notion of health and to work with public health agencies.

In doing so, digital health products stand to benefit a far greater swath of society, even those who aren’t wearing wearables.

Douglas Yeung, a senior behavioral scientist at the nonprofit, nonpartisan RAND Corporation, is a faculty member of the Pardee RAND Graduate School. 

You can read diverse opinions from our Board of Contributors and other writers on the Opinion front page, on Twitter @usatodayopinion and in our daily Opinion newsletter. To respond to a column, submit a comment to letters@usatoday.com.

This article originally appeared on USA TODAY: How Fitbit, Apple Watch and AI data could help protect public health