Apple just unveiled a new purple iPhone 12 that will be available for preorder Friday

·2 min read
Apple Event April 2021
The new purple iPhone. Apple
  • Apple on Tuesday unveiled a new purple iPhone 12.

  • The announcement was made at Apple's Spring Loaded event.

  • When the iPhone 12 was announced last year it came in black, blue, green, red, and white.

  • See more stories on Insider's business page.

Apple is now offering the iPhone 12 in a light purple color, CEO Tim Cook announced Tuesday during the company's Spring Loaded event.

The new color, which Cook said was arriving "just in time for spring," is the sixth color available to choose from with the iPhone 12 line. When Apple unveiled the iPhone 12 and the iPhone 12 Mini last fall, the new models came in black, blue, green, red, and white.

Apple said the purple iPhone 12 would be available for preorder Friday and fully available on April 30.

"This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic - the fastest chip ever in a smartphone - great battery life, and the best 5G experience on any smartphone," Greg Joswiak, Apple's senior vice president of worldwide marketing, said in the press release.

The iPhone 12 comes in four models: the iPhone 12, the iPhone 12 Mini, the iPhone 12 Pro, and the iPhone 12 Pro Max.

Some analysts have called Apple's iPhone 12 lineup one of the company's most important launches in years. The smartphone models come with 5G compatibility, new sizes, and lower price tags. The standard iPhone starts at $799, and the iPhone 12 Mini starts at $699.

Read more: Apple's reportedly delaying its next Macs and iPads thanks to a global parts shortage, and it's a bad sign for the tech industry

Apple's Tuesday event, dubbed Spring Loaded, is expected to include an unveiling of a new iPad Pro as well as, possibly, announcements of updates to AirTags, Apple TV, iMac, and the Apple Pencil. Apple released the current iPad Pro in March 2020. The event is available to watch on Apple's website.

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