Apple and Kim Kardashian launch new custom Beats earphones

Apple and Beats have launched new headphones, in collaboration with Kim Kardashian.

It is the first time that the Beats Fits Pro earphones have been released in a custom version, after they were first released earlier this year.

And the design has clearly taken from Kardashian’s aesthetic, with neutral tones and three colours.

“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of services, in a statement.

“We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”