Affluents
A passion for life, entertainment, and giving back to their community
There are 25.1 million affluent consumers online from the age of 25 to 54, with a household income of more than $100,000. Yahoo! reaches 89% of this audience each month. They have an active lifestyle, enjoy entertainment, and believe in giving back to their community. They are actively engaged online with interests that include staying organized, managing their finances, and shopping in a wide variety of categories including travel, electronics, clothes and shoes, and entertainment.
Tips for Marketers
• Engage Affluents on entertainment, sports, finance, and news content.
• Make them feel productive -- don’t waste their time!
• Leverage their passion for shopping online -- encourage window shopping.
• Speak to Affluents with messaging that is both functional and fun.
• Help these avid online product researchers stay informed.
• Give on-the-go Affluents access wherever they are -- extend your reach with Yahoo! Mobile.
Where Affluent Adults 25-54 Spend Time on Yahoo!
Rank | Yahoo! Property | Avg. Time Spent (in hours) |
1 | Yahoo! Mail | 4.97 |
2 | Yahoo! Messenger (App) | 3.13 |
3 | Yahoo! Sports | 1.07 |
4 | Yahoo! Homepage | 0.62 |
5 | Yahoo! Games | 0.57 |
6 | My Yahoo! | 0.48 |
7 | Yahoo! News | 0.38 |
8 | Yahoo! Finance | 0.37 |
9 | Flickr | 0.15 |
10 | Shine | 0.13 |
Average time spent (hours). Source: comScore, Dec 2011
Related sites: Yahoo! Finance | Yahoo!Sports | Yahoo! Real Estate | Yahoo! Small Business | Flickr
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
