Moms
Leveraging the Internet to stay in touch, get informed, and be entertained
There are 32.2 million moms online from age 25 to 54. Yahoo! reaches 91% of these consumers every month. They value family time, and their online habits reflect that fact. They use the Internet for entertainment and to stay connected with friends and family. They gather information and search for great deals, while finding ways to keep their busy lives organized. Online moms are savvy shoppers. Clothes, shoes, and accessories are strong categories for them.
Tips for Marketers
• Engage online moms on entertainment, health, and local content.
• Make busy moms feel productive while they’re online.
• Offer deals to online moms, who are savvy shoppers.
• Give moms opportunities to share special moments with the people they care about.
Where Moms 25-54 Spend Time on Yahoo!
Rank | Yahoo! Property | Avg. Time Spent (in hours) |
1 | Yahoo! Mail | 4.28 |
2 | Yahoo! Messenger (App) | 2.55 |
3 | Yahoo! Homepage | 0.63 |
4 | Yahoo! Sports | 0.47 |
5 | Yahoo! Games | 0.35 |
6 | Yahoo! News | 0.28 |
7 | My Yahoo! | 0.20 |
8 | Shine | 0.17 |
9 | Yahoo! Groups | 0.15 |
10 | Flickr | 0.13 |
Average time spent (hours). Source: comScore, Dec 2011
Related sites: Yahoo! Shopping | Yahoo! Music | Yahoo! Health | Yahoo! TV | Shine
Read our latest research study about technology’s impact on how families spend time together and what moms need to create more meaningful moments.
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
