Overlay Video Ads

Yahoo Advertising Solutions Editorial

STANDARD OVERLAY

Ad banner that displays over video content at the bottom of the video player. Interactivity consists of user’s ability to click to the advertiser site. IAB VAST compliant for on and off network placement.

Advertiser Benefits

  • Drive traffic to website by advertising within relevant video content and to relevant audiences

  • Reach new audiences who consume online video without creating a new video asset

INTERACTIVE OVERLAY

Ad banner that displays a call-to-action over content at the bottom of the video player. User can expand an interactive slate that brings up a ‘microsite’ type experience to further explore additional content and click to site. IAB VPAID compliant.

Advertiser Benefits

  • Great for showcasing rich content (e.g., image galleries, additional videos, consumer promotions, etc.)

  • Ad and expandable site exist within video player to retain user engagement

  • User has control to easily expand slate or resume viewing content


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