Aston Martin Will Make You a Custom Lair for Your Cars (That's a Garage)
Through their Automotive Galleries and Lairs program, Aston Martin customers can order a bespoke garage or luxury retreat as a customized space for their cars.
The design service is part of Q, the brand’s personalization service, which also works with customers to create their custom Aston Martin cars.
Entire luxury homes or retreats designed by renowned architects can be created, naturally making the vehicle(s) the focal point.
Ready to channel your inner Bruce Wayne? Aston Martin thinks you are. While the British luxury brand is normally associated with a different suave crime fighter, the company has just revealed a new design service that enables its well-heeled customers to create bespoke garages, enticingly known as "automotive lairs," in which to keep their vehicles (when they’re not out fighting Bane, presumably).
To create the structures, the Aston Martin Design Team collaborates with prominent architects. Together they work with clients to best utilize each customer's particular space. "Imagine a home or luxury retreat built around your car," Aston Martin chief creative officer Marek Reichman said via press release. "Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable."
His team has already proved its mettle, having collaborated on the 66-story Aston Martin Residences in Miami and the brand's first global brand center in Tokyo. And if the renderings in the above slideshow are any indication—take a look at that Valhalla submerged in a . . . fish tank?—many a childhood fantasy is about to come true for certain very wealthy people.
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