Avalon reopens in new spot Wednesday with bargain on its signature cookies
The wait is over for fans of Avalon International Breads.
The iconic Detroit brand announced Monday that they will open Avalon Canfield in Midtown on Wednesday.
About a block away from its former flagship location, which stood for 25 years before shuttering in January, Avalon’s new location is in a shared space with Jolly Pumpkin restaurant.
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Inside the Jolly Pumpkin, there will feature more seating, weekend brunch, specialty beverages, and bakery items from Avalon and those curated from some of Detroit’s best woman-owned bakeries including April Anderson’s Good Cakes and Bakes on Livernois, according to a news release.
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On Wednesday, Avalon will open to customers at 7 a.m. An 8:30 a.m. official opening with a “giant cookie cutting” in place of a ribbon cutting, takes place with longtime employees, friends and neighbors.
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All day long Wednesday, Avalon’s famed sea salt chocolate chip cookies will be in the spotlight. The cookies will be 25 cents each (regularly $2.25) with a purchase. There’s a limit of two cookies per customer purchase.
Jackie Victor, co-founder of Avalon International Breads announced the flagship location on Willis Street, which opened in 1997, announced that it would shutter in early January. After a monthlong pause, Avalon’s operations, though with a smaller footprint, would open in the new place at 411 W. Canfield.
A changing Midtown neighborhood, the condition of the building, and economic factors went into the decision to close the flagship location, Victor wrote in a Facebook post.
Avalon operates outposts in Meijer’s small format stores in Royal Oak’s Woodward Corner Market and Rivertown Market in Detroit. There’s also a location on Woodward Avenue in downtown Detroit and one in Ann Arbor. A location in New Center on West Grand Boulevard shuttered during the pandemic and did not reopen.
Avalon Canfield will be open 7 .m.-3 p.m. Mon.-Sat. and 8 a.m-3 p.m. Sun.
Contact Detroit Free Press food writer Susan Selasky and send food and restaurant news to: sselasky@freepress.com. Follow @SusanMariecooks on Twitter.
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This article originally appeared on Detroit Free Press: Avalon bakery reopens Wednesday with bargain on its signature cookies
