‘Avengers: Endgame’ Smashes Record Midnight Opening in China

Brian Welk and Jeremy Fuster
Despite the continued runaway success of Disney films, the 2019 box office is still down from last year in both annual and quarterly totals, according to the latest report from the National Association of Theatre Owners.In the latest report, average ticket prices for Q2 of 2019 dropped ever so slightly to $9.26 from $9.38 last year, but the overall box office total of $5.6 billion through the end of June is down 9.5% from the $6.2 billion made in the first half of 2018. Admissions have also slipped 8.4% to an estimated 613 million tickets sold.This is due in large part to poor grosses this past January and February compared to the huge start that the 2018 box office got thanks to the pre-summer record-breaking “Black Panther,” which grossed $700 million domestic. By the end of this past February, the highest grossing film of 2019 was a 2018 release, “Aquaman,” which had grossed $134 million after New Year’s Day.The summer, meanwhile, is only slightly behind the pace set last year. According to comScore data, the total domestic gross since the release of “Avengers: Endgame” sits at $3.29 billion, only 1.5% behind the $3.34 billion pace set to this point in summer 2018 starting with the release of “Avengers: Infinity War.” With “The Lion King” expected to give the box office another big jolt this weekend, summer 2019 could still outperform last year even if the final annual total doesn’t match the record $11.89 billion grossed in 2018.The first half of the 2019 box office has been defined by Disney, who holds the top four highest grossing films of the year so far with “Avengers: Endgame” ($852 million), “Captain Marvel” ($426 million) “Toy Story 4” ($354 million) and “Aladdin” ($334 million). Sony’s “Spider-Man: Far From Home,” a film produced by the Disney-owned Marvel Studios, is in fifth with a running total of $289 million. Overall, Disney currently accounts for 35% of all domestic box office revenue this year.Read original story Movie Ticket Prices Drop, But So Does 2019 Box Office Despite Disney Boom At TheWrap

“Avengers: Endgame” got off to an epic start at the box office in China, earning $28.2 million at midnight on Tuesday. Disney is estimating that at 10:50 p.m. local time, Marvel’s blockbuster is on pace for a $107.2 million (RMB 719M) estimated opening, which combines the midnight total with Wednesday’s approximate $79 million total.

The total crushes the $9.1 million from the midnight screening numbers set by “Furious 8.” And it would be by far the highest ever opening night in China box office history, passing the opening day for local release “Monster Hunt 2” ($85 million/RMB 547M).

By 8:40 p.m. local time in China, “Endgame” had crossed $74.3 million according to China Box Office, and tallies just keep climbing. “Endgame” also earned a reported $90 million in presale totals.

Also Read: Could 'Avengers: Endgame' Actually Make $1 Billion in Its Opening Weekend?

“Endgame” has the potential to cross $1 billion at the global box office in its first weekend, but it would require record openings in all territories. The film’s predecessor, “Avengers: Infinity War,” reached $830 million globally on the back of a $190 million opening in China after its first full week.

“Endgame” was projected for a $250 million Chinese opening, but this strong start now pushes that figure closer to $300 million, which would make a $1 billion-plus opening very likely if that figure is matched in North America this weekend. What is most surprising about this performance is that “Endgame” was released on a work day in China, while “Monster Hunt 2” set the previous opening record during the Lunar New Year holiday.

Word of mouth in China has also reached unprecedented levels. On ticketing website Maoyan, the film has a score of 9.3/10, the highest ever for a Marvel movie. Such strong reception has been matched in the U.S., where “Endgame” has a “Certified Fresh” rating of 97% on Rotten Tomatoes.

Read original story ‘Avengers: Endgame’ Smashes Record Midnight Opening in China At TheWrap