Iron Man and his superhero pals score an eye-popping $200 million debut, obliterating the old record set by last year's Harry Potter finale
It took a prickly crew of superheroes to topple the record for the biggest domestic box-office opening of all-time. Marvel's The Avengers, uniting Iron Man, Thor, Captain America, The Hulk, and more, raked in $200.3 million in North America, clobbering the previous opening weekend record set by Harry Potter and the Deathly Hallows Part 2 last year. A look at how that historic haul breaks down:
The Avengers' opening weekend box-office total in North America, a new record
The previous record, set by Harry Potter and the Deathly Hallows Part 2
Tickets sold to The Avengers over the weekend
North American locations that screened The Avengers
The Avengers' gross on Friday, its first full day of release. That's the second-highest opening day ever, behind only the Harry Potter finale's $91.1 million.
Percentage of Avengers audience members under the age of 25
Percentage of Avengers audience members who are male. The film "scored a direct hit on that summer-season sweet spot: The young fanboy demographic," says Jen Chaney at The Washington Post.
Percentage of critics who gave The Avengers a positive "fresh" rating on review aggregator site Rotten Tomatoes
Average grade assigned by moviegoers after screenings, according to market research firm CinemaScore. Such positive word of mouth suggests that The Avengers could join the billion-dollar club at the worldwide box office, says Kaufman.
Films in the elite billion-dollar club, including Avatar and Titanic
Total worldwide gross of The Avengers so far. The film was released in most international markets a week before its U.S. premiere.
Reported amount Marvel and Disney spent to produce The Avengers
Reported amount the studios spent on global marketing
Percentage of the weekend's domestic box office haul accounted for by The Avengers
Combined domestic opening weekend gross of last summer's two Avengers-related superhero flicks: Thor ($65.7 million) and Captain America ($65 million). "When Marvel superheroes combine forces, they can not only achieve swift justice but also a much stronger immediate cash flow," says Jen Chaney at The Washington Post.
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