Away's New Bags Are From Some of the Coolest Fashion Designers Around

Away's New Bags Are From Some of the Coolest Fashion Designers Around
·3 min read

When Away launched its now-ubiquitous suitcases back in 2015, some of the pastel shades—baby blue, soft pink—were among the most popular. But in the years since, more and more neutrals have been sprinkled in—the navies, the beiges. Where the brand tends to branch out is limited-edition collaborations with celebrities like Serena Williams and Rashida Jones, or brands like the Flour Shop. Its most recent collab might be the brand's most playful, and unique, yet.

For its first designer collaboration series, Away partnered with three emerging fashion designers, all of whom are New York–based: Sandy Liang, Tia Adeola, and Ji Won Choi. The creators were tasked with putting their own stamp on three of Away's staple travel products: the Large Everywhere Bag, the Front Pocket Backpack, and the Travel Pouch Set.

The bags themselves are all built the same as the classics, which means features like padded shoulder straps, a luggage sleeve, detachable key clip, and laptop and tablet sleeves in the backpack; clear, easy-to-wipe clean pouches, to fill with toiletries or skincare products; and an extended zipper opening (though not quite a full clamshell) for easy access into the weekender's main compartment.

Where they differ, of course, is in the aesthetics: Sandy Liang's pieces are covered in wavy flowers (even the zipper pulls are floral), inspired by “the playful wanderlust people are feeling towards travel right now,” she said in a press release. She says the floral print, laid over forest green and brown hues, is “colorful and loud, but on the Away products, [it] looks more like a floral camo.” (If her pieces look familiar, you may have shopped her recent collaboration with Target, too.)

Tia Adeola, a Nigerian-born and London-raised fashion designer whose fans include Gigi Hadid and SZA, created a multi-colored tweed to use on her luggage. The yellow, pink, and blue fabric is unlike anything we've seen from Away before, accented with a pink organza ruffle that lines the backpack, weekender, and even the semi-translucent pouches (each pouch set comes with a large and a small organizer).

If funky patterns aren't your thing, Ji Won Choi's bright, bold color-block design might be up your alley. The designer—and recipient of the 2019 Fashion Design of the Year award by the London Design Museum—used three crisp shades of blue and a white piping to create something “uplifting, bright, and sporty—something that could be spotted from far away and was immediately recognizable and distinguishable.”

Starting October 14, all of these designs will be available to shop online and at Away stores in the U.S., Canada, and U.K. for a limited time. As you can see below, all of the designs are supremely fun, cheery, and meant to stand out. Which, as we get back on the road more regularly, is exactly what we want our luggage to do.

Shop Away luggage now: $55-$295, awaytravel.com

The Large Everywhere Bag by Sandy Liang

$295.00, Away

The Travel Pouch Set by Sandy Liang

$55.00, Away

The Front Pocket Backpack by Tia Adeola

$245.00, Away

The Travel Pouch Set by Tia Adeola

$55.00, Away

The Large Everywhere Bag by Ji Won Choi

$295.00, Away

The Front Pocket Backpack by Ji Won Choi

$245.00, Away

Originally Appeared on Condé Nast Traveler

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