Baby born on 7-Eleven Day at 7:11 p.m., weighs 7 lbs., 11 oz., gets 7-Eleven college fund

It's stranger than fiction: A baby girl in St. Louis was born on 7-Eleven Day at 7:11 p.m., weighing 7 pounds and 11 ounces.

Call it kismet, or stranger than fiction: A baby girl in St. Louis was born on 7-Eleven Day at 7:11 p.m., weighing 7 pounds and 11 ounces.

Lovingly referred to as the "7-Eleven Baby," officials at the 7-Eleven convenience store chain are ensuring that J'Aime Brown is taken care of well into her teenage years, kickstarting her college fund and supplying childcare goods to her family.

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Her parents, Johntez Brown and Rachel Langford, are overjoyed at her birth. Langford said J'Aime's birth followed a pattern, telling CNN she saw the numbers 7 and 11 repeatedly over the course of her pregnancy.

"I thought it was weird at first, and I didn't know that (the numbers) meant so much," she said. "A lot of the times (during the pregnancy) I would look at the clock and it was 7:11." Langford did not immediately respond to a request for comment from USA TODAY.

"After catching wind of the incredible news, 7-Eleven decided to pledge $7,111 to the newborn’s college fund to honor her entry to the world," 7-Eleven told USA TODAY.

"Along with this pledge, the brand has also provided the family with diapers, 7-Eleven onesies and other newborn goodies to help her parents along the way."

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This article originally appeared on USA TODAY: 7-Eleven Day baby born at 7:11 p.m., gets college fund