New Balance Has A New Jolly Rancher Collection That Turns The Candy Into Colorful Sneakers
Whatever shoes are currently on your feet are no match for what New Balance just released. The footwear and fitness apparel brand has partnered with Kawhi Leonard, 2019 NBA Finals MVP and current Clippers player, to bring his favorite childhood candy alive via sneakers.
New Balance relaunched its basketball footwear in 2018 and signed Leonard as part of it. It wasn’t until this year that the New Balance KAWHI, his signature shoe, came to be. The latest colors to grace the sneakers are part of the Jolly Rancher Collection, so they look equal parts delicious and trendy.
The KAWHI Jolly Rancher shoes include two colors: Original Flavors and Blue Raspberry. The latter is exclusive to New Balance, Foot Locker, and the Foot Locker family of brands, including Kids Foot Locker, Champs Sports, Eastbay, and Footaction. As you’d expect, the Original Flavors design includes bright pops of color with red, yellow, green, blue, and purple details. Jolly Rancher’s fruity logo is featured on the tongue and insole.
But those aren’t the only pieces in the collection! Jolly Rancher-inspired designs are featured on the 327 lifestyle silhouette, 480 Low, and sport slide sandal. There’s a themed T-shirt as well:
A post shared by New Balance Basketball (@newbalancehoops) on Oct 19, 2020 at 7:41am PDT
“Developing our first-ever shoe collaboration with Kawhi and the New Balance team has been a surreal experience,” Shannon Wilkinson, brand manager, Jolly Rancher, said in a press release. “Collectively we were able to combine our absurdly, bold fruit flavors and our unmistakable fruit gang characters with Kawhi and New Balance to showcase a bold, unique, and one-of-a-kind style in this collection.”
The KAWHI Jolly Rancher Sneakers come in men’s, women’s, and kids’ sizes ($160, $160, and $140, respectively). You can shop the entire collection on New Balance’s website, although some styles may already be sold out. After all, who doesn’t want to combine their love of candy and shoes — right, Kawhi?
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