Ball State, MANSCAPED men's grooming company announce hilariously perfect partnership

Robby General, Muncie Star Press
·2 min read

The perfect pair doesn't exi—. It just might.

Ball State might've proved as much with its latest, hilariously perfect partnership with MANSCAPED, now the preferred grooming partner of Ball State Athletics.

The men's grooming company announced the partnership with Ball State on Oct. 11 and from the press release to social media, the comments went exactly where you would've expected them to.

"The fast-growing lifestyle consumer brand, acclaimed for its best-selling The Lawn Mower groin and body trimmer, is also known for landing genius partnerships — and this one certainly lives up to that rather ballsy claim," said the press release.

The press release email called Ball State the "most harmonious sports partner yet," saying it "ex-sack-tly" what the people have been asking for.

“Something we feel really sets MANSCAPED apart is the uniquely thoughtful and deliberate strategy behind our performance marketing, with our sports partnerships continually leading that charge,” vice president of marketing at MANSCAPED Joey Kovac said in a release. “As we’ve quickly grown to become a global brand and household name, we’re proud to maintain our commitment to these grassroots partnerships that always excite our fans, uplift all parties involved, and of course connect us with such wonderful organizations. Ball State has been on our bucket list for a while, and we’re excited to have inked this much-fated deal.”

“We are grateful for the partnership, and we want to align with innovative leaders that do good,” Ball State deputy athletics director Shawn Sullivan said. “It makes perfect sense to partner with the male body grooming category creators and leaders at MANSCAPED. Ball State Cardinals fans will enjoy being exposed to this brand, the products and the impact MANSCAPED makes in support of men’s health."

Wherever Ball State football, basketball and baseball is playing this season, don't be surprised if you see MANSCAPED signage in-venue, on television and through social media.

In the meantime, check out some of the comments and retweets the news has been getting across social media:

This article originally appeared on Muncie Star Press: Ball State athletics, MANSCAPED announce hilariously perfect partnership