Baltimore Florist Pivots To Dried Flowers As Industry Hit Hard By Pandemic Event Cancellations

She originally meant to sell fresh flowers but when COVID hit, Zygmunt had to rethink her business.

Video Transcript

- The industry hit hard by the pandemic is the flower one. With weddings and other events canceled, many fresh-cut flowers went to waste.

- Never thought of it. But Annie Rose Ramos shows us how one Baltimore florist pivoted her business and found a way to thrive.

ANNIE ROSE RAMOS: Inside Alissa Zygmunt's Hamden store, The Greenhouse, the flowers are always in bloom.

- I love coming up here because the environment is just so relaxing.

- I'm going to go with these pods.

ANNIE ROSE RAMOS: Flowers dry to stand the test of time.

ALYSSA ZYGMUNT: To me, it's like opening and broadening the things that we bring in from outside into our lives into the inside and celebrate nature.

ANNIE ROSE RAMOS: Her shop originally meant to sell fresh flowers. But when COVID hit, Alyssa had to pivot.

ALYSSA ZYGMUNT: Growers who had whole years planned of flowers to be harvested. And many of those just had to be destroyed. And the flowers that were already at the wholesalers, they couldn't sell them. So they started drying their own. And then also that became a new market.

ANNIE ROSE RAMOS: Customers embracing their low maintenance and beauty.

- You don't have to do anything. They're just beautiful. I set them where they are. And then I don't have to touch them again.

ALYSSA ZYGMUNT: We had no idea people would be that into dry flowers.

ANNIE ROSE RAMOS: These forever flowers coming at a time when we just might need them the most.

ALYSSA ZYGMUNT: Having things that are forever is a nice way to kind of combat the fact that mortality was sort of a new thing that we were all experiencing together with the fear of COVID.

ANNIE ROSE RAMOS: Annie Rose Ramos reporting for WJZ.