This year the web has continued to go crazy for all things Korean when it comes to beauty. We've picked out three videos to highlight the trend.
The natural look - youtu.be/ycYAZ7eNIwQ
The 'natural' Korean look has been all the rage for a while now. Vlogger Giwon Kate takes you through her beauty routine in this makeup tutorial with a step-by-step guide taking you through the process. The key takeaway: no foundation.
Nighttime routine - youtu.be/YoOPCscaoP0
Korean-American vlogger Janie has put together this film showing off a typically Korean nighttime skincare routine. The classic Korean elements which are fast becoming global beauty trends include the use of an electric skin cleansing device and the snail face mask.
K-pop makeup - youtu.be/O5rhoegCXA0
Earlier this year K-Style's "Beauty Bank" showed how to steal some of K-pop's hottest girl groups' beauty style. Kangmi, who works with some of the industry's biggest stars, shows off a sparkling doll makeup look inspired by Girls' Generation and a smoky look for Brown Eyed Girls.