Beer-flavored popsicles? That's what Coors Light has released for a limited time.

Hannah Kirby, Milwaukee Journal Sentinel
·2 min read
Branded as the beer "made to chill," Coors Light is selling beer-flavored popsicles, called Coors-icles, to help fans "stay chill when things get heated" during March Madness.
Branded as the beer "made to chill," Coors Light is selling beer-flavored popsicles, called Coors-icles, to help fans "stay chill when things get heated" during March Madness.

There've been beer ice creams and even Ice Cream Dive Bars.

Now, there's a new beer-centric frozen treat on the block.

Enter, Coors-icles.

Branded as the beer "made to chill," Coors Light — part of the Molson Coors family — is selling beer-flavored non-alcoholic popsicles for a limited time to help fans "stay chill when things get heated" during March Madness, according to a news release.

And Brew City has some serious skin in the game, err NCAA Tournament, with Marquette seeded No. 2 in the East region. They take on Vermont, seeded No. 15, in Columbus, Ohio, in the round of 64 on Friday.

"Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill," Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, said in the news release.

Hey, maybe somebody will even say: "I didn't know you were chill like that." Who knows.

The Coors-icles are "inspired by the flavor and refreshment of an ice-cold Coors Light," the news release said. And while the popsicles are non-alcoholic, they're still intended for those 21 and older, per the news release.

How to get Coors-icles

A limited number of Coors-icles — which come in a six-pack — are being released each weekday at 11 a.m. CT through March 24 at shop.coorslight.com, while supplies last, according to a news release.

A six-pack costs $20.23, and customers can purchase up to four packs per order, according to the website. An adult signature is required upon delivery.

Coors-icles will also be available at more than 800 bars nationwide throughout the tournament, the news release said. The popsicles will be handed out as samples at some and can be purchased at others, depending on the location, according to a Molson Coors rep.

People 21 and older can enter for a chance to win a six-pack of Coors-icles at CoorsLight.com/Coorsicles. One-hundred winners will be chosen on April 4 after the championship game.

This article originally appeared on Milwaukee Journal Sentinel: Coors Light releases beer-flavored popsicles for limited time