The taco chain just launched Del Yeah! Rewards, a new point-based program that keeps on giving with the increased usage of the Del Taco mobile app—customers can expect to unlock new offers, rewards, and experiences. The program consists of four tiers: Queso, Scorcho, Inferno, and Epic, which are each filled with special rewards, challenges, badges, surprise&delights, exclusive events or experiences, and more. The higher the tier, the more points will be earned for every dollar spent—from 8 to 12.
Once enough points are collected, guests can redeem them for deals ranging from small fries to an Epic Combo Meal.
And there are plenty of other freebies to be had as well. Those who join Del Yeah! will immediately be rewarded with two free tacos and will start earning points right away. All members will also be eligible for a free daily cup of coffee before 11 a.m. as well as a birthday gift.
Members in the top three tiers can additionally earn access to quarterly free food bonuses such as 3 Layer Queso Nachos, Chips&Guac or Chips&Queso, and Epic Burritos. And the perks only keep getting better as they rise through the ranks.
"At Del, ensuring our customers leave our restaurants feeling satisfied and appreciated has always been a critical part of who we are as a brand, so it was essential for us to capture this in the design of the new Del Yeah! Rewards app," said Erin Levzow, Del Taco's Vice President of Marketing Technology. "As with any relationship, the more you put into it, the more you get out, which is exactly the approach we took here. Each time the app is utilized, our guest is investing their hard-earned money and time in Del Taco and for that, we want to thank them by gifting them food and exclusive experiences the more time they spend with us."
You can sign up for Del Taco's loyalty program here.
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