Bespoke Beauty Brands, LLC, (BBB) is pleased to announce the appointment of Brandyn Muegge as President of Sales and Marketing for domestic and international markets, effective November 1, 2020. Ms. Muegge is excited to be a driving force in the rapidly evolving beauty industry, and work alongside the CEO and Founder, Toni Ko. She will lead BBB’s team in overseeing sales, marketing, and direct-to-consumer for all brands currently under the beauty incubator.
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Bespoke Beauty Brands, LLC, Appoints New President of Sales and Marketing, Brandyn Muegge (Photo: Business Wire)
Ms. Muegge joins BBB with over 25 years of extensive experience working across the beauty industry in both mass and professional markets. Most recently, she served as MAV Beauty Brands’ Vice President of U.S. sales, and worked to launch Cake Beauty while integrating acquisitions into their portfolio. Prior to MAV Beauty Brands, Muegge worked at NYX Cosmetics serving as Senior Vice President of Sales. Muegge worked to build brand awareness and distribution globally through multiple channels of trade while developing strong, collaborative business relationships that were key to the success of the brand. With Ms. Muegge’s support and guidance, NYX Cosmetics continued to experience strong growth as sales and space expanded globally, and she stayed with the company through its acquisition by L’Oréal in 2014.
"Brandyn is an industry veteran and a highly respected legend in the beauty world," shares Toni Ko, the entrepreneur behind Bespoke Beauty Brands, LLC. "She was an integral part of building NYX Cosmetics, and I am very excited about the opportunity to join forces once again."
"I truly believe transformative growth can only be achieved with the consumer in mind," commented Brandyn Muegge. "It’s a full circle moment to be working with Toni again, and I can’t wait to continue building Bespoke Beauty Brands portfolio while working alongside such a talented team."
Muegge’s experience in beauty consumer goods began by working with hair care brands. Muegge’s passion for the beauty space led her to a role with Jane Cosmetics from 1998 through 2009, then Prestige Cosmetics until 2011. She later transitioned into roles of leadership within NYX Cosmetics and MAV Beauty Brands. Her experience with entrepreneurial companies and large corporations such as Estée Lauder (owned Jane Cosmetics from 1998-2004) and L’Oréal have given her the ability to build strong teams, move quickly, be flexible in high growth environments and develop strong partnerships internally and externally.
About Bespoke Beauty Brands, LLC
Launched in 2019, Bespoke Beauty Brands is the new-age beauty incubator, restructuring the beauty business one brand at a time. In partnership with influencer entrepreneurs, BBB manages everything from concept creation to distribution. Based in Los Angeles, California, Bespoke Beauty Brands was founded by Toni Ko. Toni is a serial entrepreneur with a track record in developing and building successful brands. Toni founded her first company, NYX Cosmetics, which was acquired by L'Oréal in 2014. Since then, she has kept busy with several successful ventures.
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